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Monday, March 25, 2013

4G could more than double the value of UK mobile shopping this year, according to eBay research

Introducing 4G mobile phone services to the UK could help boost the retail economy by around £1.8 billion this year, according to figures compiled by retail analysts Conlumino and published by eBay. That’s a 113% year-on-year increase in mobile shopping when compared to 2012.

The research shows 55% of consumers are using mobile devices more for shopping now than they were this time last year. In fact, just under a third of all UK adults now use a smartphone for some aspect of their shopping while around one in ten use a smartphone for actual purchases.

Speed (50.3%) and reliability (49.6%) were shown to be the major frustrations for UK mobile shoppers. A potential mobile shopping ‘uplift’ was then calculated for people who had a faster, more reliable connection, resulting in the figure of £1.8 billion.

Olivier Ropars, Senior Director of m-commerce, eBay Europe, said “Consumers today want convenience and speed. The arrival of universal 4G will bring with it a more immersive, instant and intimate shopping experience than ever before – putting the most exciting features of mobile retail as we know it into high definition. It won’t just turbo-charge the way we shop. It will truly give us the ability to shop anytime, anywhere. That means an extra £1.8bn of consumer spending up for grabs. Retailers must act now and think about the virtual shop window, to turn this huge opportunity into an exciting reality.”

An item is purchased every second on eBay in the UK via a mobile device, according to the latest sales figures from the company.

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Opinion Articles

iPhone users are optimists while BlackBerry users are pessimists... apparently

Mark Bridge writes:

At the end of our weekly podcast covering the latest mobile industry news, we usually finish with an “And finally...” report. Something that’s lighter that the rest of the headlines. You know the kind of thing; kittens using mobile phones, puppy-powered mobile phone chargers...

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Indian mobile phone app aims to thwart sexual assaults

Kurt Achin of voanews.com writes:

In India's burgeoning economy, more and more women are going to work in offices - exposing them to what can sometimes be dangerous urban conditions. Now, a new technological initiative aims to protect women against sexual assault.

Author: The Fonecast
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Promote your business at Mobile World Congress with The Fonecast

Mark Bridge writes:

Another year, another Mobile World Congress!

It’s something of a cliché to talk about the months flying by, how it seems like yesterday when everyone in Barcelona had a Nokia handset and the dancers on the CBOSS stand were all wearing full-length evening dresses. Yet it’s also true. Except for that part about the dancers, anyway.

Here at TheFonecast.com we’ve had a busy 12 months that have seen us talking to more and more people, gaining a much larger audience and watching the mobile industry grow dramatically.

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Will the CES trend for larger screens lead to poorer mobile web sites?

James Rosewell writes:

This year’s CES event in Las Vegas promises to be the biggest yet. There’ll be mobile phones, there’ll be tablets, there’ll be gaming devices, there’ll be sat nav – and there’ll be many other products that now include their own mobile data connection.

When you’ve got mobile data, it’s usually an obvious step to add a browser... and before you know it, consumers are browsing the internet from a device that was never really intended to visit conventional web sites.

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Carnival of the Mobilists #256

Mark Bridge writes:

Happy New Year and welcome to the travelling circus better known as the Carnival of the Mobilists. If you’re looking for the best mobile-related blog posts from the past couple of weeks, you’ve come to the right place. (If you’re wondering about the name of Beyonce’s baby, you need to try somewhere else).

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Recent Podcasts

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