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Sunday, June 20, 2010

Four out of five mobile apps will be free in 2014

A new report from Pyramid Research has calculated that the total download volume of free and paid applications will increase from 5.7 billion in 2009 to 41.1 billion in 2014. However, the proportion of free apps is increasing. Including downloads from operator portals, the proportion of free downloads increased from around 30% in 2008 to 54% last year – and is expected to keep growing until 2014, when it'll stabilise at around 80%.

Jan ten Sythoff, who wrote the report for Pyramid Research, said "Although paid apps have increased substantially in volume with the emergence of app stores, free apps have really boomed, revolutionizing the mobile advertising market. We believe, for instance, that Apple’s acquisition of mobile advertising network Quattro Wireless in early 2010 demonstrates that the company wants to monetize the billions of free apps being downloaded onto iPhones."

According to ABI Research, the total number of application downloads from app stores will peak in 2012/2013 before starting to decline slowly. However, even at the end of 2015, it expects around 1.2 billion apps to be downloaded worldwide.

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Opinion Articles

Last week at The Fonecast: 9th January 2012

Mark Bridge writes:

Happy New Year and welcome back to our weekly news summary. Thanks to the Bank Holiday last Monday we’ve had a relatively gentle start to the year, although I’m sure this week’s CES show in Las Vegas will generate plenty of product news.

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Don't worry about explaining your mobile design, just make sure it works

Mark Bridge writes:

Chinese mobile manufacturer ZTE has just announced a new mobile phone design philosophy. It’s called “Caring, Creative, Simple, Smart” and - let’s be honest - you could say it sounds a little trite.

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Discover our mobile phone industry predictions for 2012

Mark Bridge writes:

In today’s podcast - our last programme in 2011 - we’re doing our best to predict what’ll be happening in the mobile industry next year.

Will there be big announcements from the Wholesale Application Community?  Innovation from Intel?  Falling sales at Apple?  Reorganisations at RIM?  Listen to find out what we forecast.

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Last week at The Fonecast: 19th December 2011

Mark Bridge writes:

“He knows if you’ve been bad or good...”

You don’t need to be Santa Claus to appreciate that RIM’s quarterly results have marked a disappointing end to a disappointing year. Yes, the company’s sold millions of BlackBerry phones - but PlayBook sales haven’t been good, its new OS is delayed and its market share appears to be falling. You could argue that 2012 is a make-or-break year for Research In Motion... or at least for its current management.

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A horrible end to an annus horribilis for BlackBerry

Mark Bridge writes:

It’s been an annus horribilis for Research In Motion. In fact, the BBC was already using that very phrase about the BlackBerry manufacturer two months ago.

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