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Thursday, May 1, 2014

Facebook introduces its own mobile advertising network

Facebook has launched a mobile advertising network at its F8 developers conference, giving app developers a new option for monetising their applications.

The Facebook Audience Network offers the same level of targeting as Facebook’s browser-based ads. It’ll be competing with Google’s AdMob platform and Apple iAd as well as services from specialist mobile ad networks including Millennial Media, InMobi and Flurry.

According to Facebook, it’s currently just working with advertisers looking to drive app installations or app engagement - but will be expanding beyond this in the future.

In a separate announcement, Facebook also announced an ‘Anonymous Login’ option for consumers using mobile applications that require a Facebook login. It’s now possible to try an app without sharing personal Facebook information with the app developer.

[More details: Facebook Audience Network; Anonymous Login]

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Opinion Articles

Last week at The Fonecast: 9th January 2012

Mark Bridge writes:

Happy New Year and welcome back to our weekly news summary. Thanks to the Bank Holiday last Monday we’ve had a relatively gentle start to the year, although I’m sure this week’s CES show in Las Vegas will generate plenty of product news.

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Don't worry about explaining your mobile design, just make sure it works

Mark Bridge writes:

Chinese mobile manufacturer ZTE has just announced a new mobile phone design philosophy. It’s called “Caring, Creative, Simple, Smart” and - let’s be honest - you could say it sounds a little trite.

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Discover our mobile phone industry predictions for 2012

Mark Bridge writes:

In today’s podcast - our last programme in 2011 - we’re doing our best to predict what’ll be happening in the mobile industry next year.

Will there be big announcements from the Wholesale Application Community?  Innovation from Intel?  Falling sales at Apple?  Reorganisations at RIM?  Listen to find out what we forecast.

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Last week at The Fonecast: 19th December 2011

Mark Bridge writes:

“He knows if you’ve been bad or good...”

You don’t need to be Santa Claus to appreciate that RIM’s quarterly results have marked a disappointing end to a disappointing year. Yes, the company’s sold millions of BlackBerry phones - but PlayBook sales haven’t been good, its new OS is delayed and its market share appears to be falling. You could argue that 2012 is a make-or-break year for Research In Motion... or at least for its current management.

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A horrible end to an annus horribilis for BlackBerry

Mark Bridge writes:

It’s been an annus horribilis for Research In Motion. In fact, the BBC was already using that very phrase about the BlackBerry manufacturer two months ago.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

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Looking back at February: from security scares to multiple MVNOs

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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