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Friday, June 10, 2011

Soon, no-one will care about mobile phone numbers - and the networks will love it

Mark Bridge writes:

Watch almost any American TV show from the 1960s - I’d recommend a good police procedural - and at some point after a few episodes there’ll be a scene in a restaurant. One of the main characters will be dining and their meal will be interrupted by a waiter bringing a telephone to the table. The phone will probably have an implausibly long cable, although there may be a telephone socket nearby.

As the detective left the office that afternoon he’d have said something like “call me at home on 555-0743 if you need me. Then I’m off to the Channel 37 studios - you can reach me there on 555-0242 - and finally to the Electric Banana club. That’s 555-0322.”

Yes, mobile phones have definitely made life easier. And yet there’s something missing. Something really obvious that manufacturers have celebrated - and networks don’t want to talk about.

You see, the do-everything mobile device doesn’t. The Swiss Army smartphone is a fiction. One phone + one number = one straitjacket.

Going to work?  You probably want a smartphone. Going mountain biking?  Hmmm. Rugged smartphone, perhaps. Or just a rugged phone. Maybe something that’s smaller than a smartphone. Out for the evening?  Pocket sized, definitely. Well, tiny bag sized, at least. Taking photographs?  Wouldn’t it be great to have a SIM card in your DSLR. You could send high-quality images straight from your camera - and with a Bluetooth headset you could make calls as well. Using a tablet?  Using a laptop?  You hardly need a phone at all.

Yes, mobile phones can handle more than one task and more than one environment - but at some point we end up compromising. In fact, I don’t think there’s any other multi-functional device we compromise on so much.

Cars, to an extent, are another compromise. But that’s pretty much it. We have clothes to suit the weather and our mood. We have shoes to handle the rain, shoes to make us taller, shoes to help us run. We’ll put a different sized television in different rooms. But mobile phones?  We’ll get by with just one, thank you.

Yet the last 25 years have seen mobile phone designs for almost every situation. The Nokia 7280; as fashion-crazed as Lady Gaga’s high heels. The LG Chocolate. The Siemens Xelibri range. Bang & Olufsen’s Serene. Motorola StarTAC. Sony CMR-333. Ericsson R380.

Some of these were reasonable all-rounders. Others were ‘special occasion’ phones.

This week’s announcement from Sony Ericsson includes a handset I’d add to the list. The Sony Ericsson Mix Walkman is very much a music-oriented device, with a ‘Zappin’ key to preview the chorus of the next track and a karaoke function that lowers the volume of the vocal track to let you sing along. Very clever. However, there are also times I want a 4-inch screen. Or an 8-megapixel camera. Or a QWERTY keyboard.

There was a period when I didn’t have to choose. Around ten years ago I could subscribe to MultiSIM from Vodafone UK. Up to 10 SIMs, each in a different device - but just one telephone number. You could make calls from any of them and could ‘activate’ one to receive calls. There were some similar services from other networks but the Vodafone option is the one I remember. However, it had one little problem - and that quickly became one big problem. It couldn’t handle GPRS or 3G data. As BlackBerry ownership grew, soon MultiSIM was no more.

Curiously, there’s been no replacement. Maybe that’s because we’re more prepared to accept compromises. Maybe the rectangular smartphone design is becoming something of a standard. Maybe mobile networks have won - and manufacturers have resigned themselves to building compromised smartphones.

Or maybe, just maybe, networks have seen the future. Maybe they know that telephone numbers soon won’t matter to us. Our phones will identify the people we’re calling from their email addresses, their Facebook pages or their Twitter IDs. My contact list will be in the Cloud. The person I’m calling is connected somewhere, via something - perhaps an internet TV, perhaps their car.

When that happens, it won’t matter what phone we’re calling from or which phone we’re calling to. And that means we’ll be able to buy as many fashion phones, smartphones and tablets as we want.

After all, why should mobile networks care about putting ten SIMs on a single subscription... when they can sell you ten subscriptions instead?

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Author: The Fonecast
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1 comments on article "Soon, no-one will care about mobile phone numbers - and the networks will love it"

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Mark

6/13/2011 6:55 AM

Alternatively, "Don’t Lose That Number: Why Mobile Communications Is Still About Digits" - by Tom Krazit at mocoNews.net bit.ly/jeeLeZ

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Opinion Articles

Look to the future now: mobile industry predictions for 2012

Mark Bridge writes:

As 2011 draws to a close, many of us start looking towards 2012 and wondering what’ll be happening in the mobile phone industry. Here at The Fonecast we’ve invited a handful of industry experts and business leaders to offer us their thoughts about the coming year.

Today’s podcast contains analysis and insight from Hans Eriksson, Steve Litchfield, Dr Windsor Holden, Dr Mark Smith and Jack Wraith MBE.

Author: The Fonecast
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ABI Research predicts what's NOT going to happen in the mobile industry next year

Mark Bridge writes:

This time of year sees many pundits from within the mobile industry doing their best to predict events that’ll grab headlines in the next 12 months. In fact, we’ll be offering our own predictions in a couple of special podcasts lined up in the next few days.

Author: The Fonecast
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Last week at The Fonecast: 12th December 2011

Mark Bridge writes:

With less than a fortnight until Christmas, it’s probably time to order the turkey and start thinking about gifts. What could be a better present than being given your very own mobile operating system?

That’s what’s happening over at HP, which is making its webOS software available to the open source community. The big question now is whether developers will respond with “lovely, just what I wanted” or a slightly embarrassed “oh, I’ve already got one of those.”

Author: The Fonecast
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Burnside Telecom explains the benefits of mobile telecare

Mark Bridge writes:

This week’s podcast feature from TheFonecast.com takes a look at mobile telecare: using mobile telecommunications to help elderly people and those with special needs.

UK-based Burnside Telecom has recently announced a couple of telecare products that take advantage of the company’s expertise in producing ‘fixed cellular’ devices, so I’ve been talking to managing director Colin Aitken about these new products.

Author: The Fonecast
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How mobile messaging delivers more Christmas cheer than a card

Mark Bridge writes:

By now you already know the basics. More and more people have smartphones - and they’re becoming an essential companion. They’re taking over from digital cameras, they’re taking over from portable gaming consoles, they’re taking over from music players… and now they’re taking over from Christmas cards. Yes, Christmas cards.

Author: The Fonecast
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Podcast - 15th January 2016

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

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Author: The Fonecast
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Author: The Fonecast
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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
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