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Thursday, February 28, 2013

Facebook arranges discounted data deals with mobile network operators

Facebook has set up partnerships with a number of mobile network operators to provide customers with free or cut-price data access to Facebook messaging. The reduced prices - described as a ‘promotion’ by Facebook - will be available via the Facebook Messenger iOS and Android applications as well as the Facebook for Every Phone app for Java-enabled handsets.

At the moment the discounted data offer isn’t available in the UK but is offered by networks including TMN in Portugal, Three in Ireland, Airtel and Reliance in India, Vivacom in Bulgaria, Backcell in Azerbaijan, Indosat, Smartfren, AXIS and XL Axiata in Indonesia, SMART in the Philippines, DiGi in Malaysia, DTAC in Thailand, Viva in Bahrain, STC in Saudi Arabia, Oi in Brazil, Etisalat in Egypt, and Tre in Italy.

Three out of every four Facebook users send a message on the platform each month.

Pamela Clark-Dickson, senior analyst at research company Informa Telecoms & Media, said “Facebook’s partnership with 18 mobile operators in 14 countries has the potential to deliver benefits to both the operators and to Facebook. Both parties will likely be able to use the promotion to boost customer acquisition and retention, and also to increase their revenue from mobile data and mobile advertising, respectively. The promotion has the potential to drive existing smartphone users to download and use the Facebook application/s, and it may also help the mobile operators to gain new smart-phone and mobile data customers, whether they are new customers or customers that have been up-sold from feature-phones.”

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Opinion Articles

Look to the future now: mobile industry predictions for 2012

Mark Bridge writes:

As 2011 draws to a close, many of us start looking towards 2012 and wondering what’ll be happening in the mobile phone industry. Here at The Fonecast we’ve invited a handful of industry experts and business leaders to offer us their thoughts about the coming year.

Today’s podcast contains analysis and insight from Hans Eriksson, Steve Litchfield, Dr Windsor Holden, Dr Mark Smith and Jack Wraith MBE.

Author: The Fonecast
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ABI Research predicts what's NOT going to happen in the mobile industry next year

Mark Bridge writes:

This time of year sees many pundits from within the mobile industry doing their best to predict events that’ll grab headlines in the next 12 months. In fact, we’ll be offering our own predictions in a couple of special podcasts lined up in the next few days.

Author: The Fonecast
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Last week at The Fonecast: 12th December 2011

Mark Bridge writes:

With less than a fortnight until Christmas, it’s probably time to order the turkey and start thinking about gifts. What could be a better present than being given your very own mobile operating system?

That’s what’s happening over at HP, which is making its webOS software available to the open source community. The big question now is whether developers will respond with “lovely, just what I wanted” or a slightly embarrassed “oh, I’ve already got one of those.”

Author: The Fonecast
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Burnside Telecom explains the benefits of mobile telecare

Mark Bridge writes:

This week’s podcast feature from TheFonecast.com takes a look at mobile telecare: using mobile telecommunications to help elderly people and those with special needs.

UK-based Burnside Telecom has recently announced a couple of telecare products that take advantage of the company’s expertise in producing ‘fixed cellular’ devices, so I’ve been talking to managing director Colin Aitken about these new products.

Author: The Fonecast
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How mobile messaging delivers more Christmas cheer than a card

Mark Bridge writes:

By now you already know the basics. More and more people have smartphones - and they’re becoming an essential companion. They’re taking over from digital cameras, they’re taking over from portable gaming consoles, they’re taking over from music players… and now they’re taking over from Christmas cards. Yes, Christmas cards.

Author: The Fonecast
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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
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