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Thursday, August 16, 2012

Mobile phone shop staff are misinforming customers about price rises

Which? report says 82% of staff gave incorrect information

UK consumer organisation Which? has found that mobile phone sales staff are giving inaccurate information about the possibility of price increases on ‘pay monthly’ contracts.

Mystery shopping at 39 mobile phone shops - a combination of network-owned stores plus the Carphone Warehouse and Phones 4U chains - found that 32 of them gave incorrect information about potential price rises on fixed-term phone contracts.

When asked whether the price would stay the same throughout the contract term, 82% of shop assistants said the price was fixed. However, the past 12 months have seen four of the five major mobile networks increasing their charges.

Which? recently launched a campaign that calls on phone companies to ensure the price and all other aspects of fixed-term deals remain the same for the full length of the contract.

Richard Lloyd

Richard Lloyd, Which? executive director, said “It’s totally unacceptable that people aren’t being told the full story about potential price rises when signing up to contracts in mobile phone shops. Shockingly, even when we asked directly about price increases, the vast majority of staff denied this could happen. There should be no nasty surprises after signing a mobile contract. People must be confident that fixed really does mean fixed.”

Recent research from Which? found that 70% of people on fixed-term contracts didn’t know the prices could be increased during the length of their contract.

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Opinion Articles

Mobile optimised websites v native applications for mobile devices

James Rosewell writes:

51Degrees.mobi's figures show 10 per cent of web traffic in the UK originates from mobile devices. In India this figure rises to over 90 per cent. With global mobile internet usage expected to grow from 14 million at the end of 2010 to 788 million by the end of 2015, every business needs a strategy for mobile connectivity.

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Last week at The Fonecast: 5th December 2011

Mark Bridge writes:

Season of goodwill?  Not in the mobile phone industry.

Orange UK is putting its prices up next month. It says the 4.34% rise is less than inflation, so you might think customers would be pleased. You’d be wrong. Also unhappy are many people who’ve discovered Carrier IQ software embedded on their phones. Fortunately for the UK mobile industry, most of those people seem to be in the United States. And there was unhappiness in Egypt as Twitter’s acquisition of privacy and security company Whisper Systems saw Whisper’s mobile encryption applications taken (temporarily) offline.

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My phone isn't spying on me... and yours probably isn't, either

Mark Bridge writes:

“Mobile operators track who you call. In other news, banks know how much money is in your account and utility companies know where you live.”

At the end of a week in which so-called ‘spyware’ on mobile phones had been creating headlines, this tweet from Benedict Evans offered an alternative perspective.

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Farmers want QR cows, infrared sheep and mobile-controlled sheepdogs

Mark Bridge writes:

A brainstorming day run by T-Mobile UK with a dozen farmers, M&C Saatchi Mobile, the National Farmers Union and EBLEX (the organisation for the English beef and sheep industry) has resulted in some fascinating mobile-focussed solutions. The aim was to raise awareness of the benefits that smartphone technology can bring farmers and other small business owners.

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Mobile marketing in 2012: ten predictions for the year from 2ergo

John Barratt, product lead for 2ergo, predicts what lies ahead within the mobile marketing arena for retailers in 2012:

1. Mobile search marketing spend to increase significantly in 2012.

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Recent Podcasts

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

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In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

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