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Wednesday, March 4, 2015

Analyse mobile web traffic by manufacturer and country on almost any device

51Degrees and The Away Foundation use WebGL to bring big data to smartphones

Device detection specialist 51Degrees has worked with The Away Foundation to demonstrate the relative popularity of mobile handset manufacturers around the world. They’ve created an interactive globe that can be viewed from almost any web browser, including smartphones and tablets.

Every month 51Degrees records more than 3 billion instances when mobile handsets access the web, noting the size of screen, browser and manufacturer. This data has been represented as a cone for each manufacturer on the animated globe.

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Anyone visiting digitalglo.be can compare web browsing sessions for manufacturers at different locations, helping them see the relative popularity of mobile brands in any country.

The digital globe has been built by Away Studios - the support service of The Away Foundation - using WebGL technology to visualise the data from 51Degrees.

James Rosewell, CEO of 51Degrees, said “51Degrees has been looking for a way to visualise big data sets, to help illustrate the billions of data points that we collect. Having seen the work that The Away Foundation has been doing in gaming and other industries, there was an opportunity to create a unique visualisation of big data. The resultant browser-based experience shows that, even on a mobile handset, large datasets can be aggregated and delivered quickly and effectively.”

Visitors to Mobile World Congress 2015 can see the digital globe on stand 7C70 in hall 7; it’s also available online at www.digitalglo.be

51Degrees co-founder and CEO James Rosewell is part of the team behind The Fonecast.
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Opinion Articles

Mobile optimised websites v native applications for mobile devices

James Rosewell writes:

51Degrees.mobi's figures show 10 per cent of web traffic in the UK originates from mobile devices. In India this figure rises to over 90 per cent. With global mobile internet usage expected to grow from 14 million at the end of 2010 to 788 million by the end of 2015, every business needs a strategy for mobile connectivity.

Author: The Fonecast
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Last week at The Fonecast: 5th December 2011

Mark Bridge writes:

Season of goodwill?  Not in the mobile phone industry.

Orange UK is putting its prices up next month. It says the 4.34% rise is less than inflation, so you might think customers would be pleased. You’d be wrong. Also unhappy are many people who’ve discovered Carrier IQ software embedded on their phones. Fortunately for the UK mobile industry, most of those people seem to be in the United States. And there was unhappiness in Egypt as Twitter’s acquisition of privacy and security company Whisper Systems saw Whisper’s mobile encryption applications taken (temporarily) offline.

Author: The Fonecast
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My phone isn't spying on me... and yours probably isn't, either

Mark Bridge writes:

“Mobile operators track who you call. In other news, banks know how much money is in your account and utility companies know where you live.”

At the end of a week in which so-called ‘spyware’ on mobile phones had been creating headlines, this tweet from Benedict Evans offered an alternative perspective.

Author: The Fonecast
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Farmers want QR cows, infrared sheep and mobile-controlled sheepdogs

Mark Bridge writes:

A brainstorming day run by T-Mobile UK with a dozen farmers, M&C Saatchi Mobile, the National Farmers Union and EBLEX (the organisation for the English beef and sheep industry) has resulted in some fascinating mobile-focussed solutions. The aim was to raise awareness of the benefits that smartphone technology can bring farmers and other small business owners.

Author: The Fonecast
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Mobile marketing in 2012: ten predictions for the year from 2ergo

John Barratt, product lead for 2ergo, predicts what lies ahead within the mobile marketing arena for retailers in 2012:

1. Mobile search marketing spend to increase significantly in 2012.

Author: The Fonecast
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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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Author: The Fonecast
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