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Thursday, April 7, 2011

Almost half the world's new smartphones will be running Android by the end of next year

49% of smartphones sold around the world will be running Android at the end of 2012, according to a report from Gartner.

Total worldwide smartphone sales are expected to reach 468 million units this year, which is 57.7% up year-on-year. Android is forecast to have 38.5% of those sales, making it the world’s most popular mobile operating system.

Sales of devices that have an operating system open to app developers - generally ‘smart’ mobile phones - are expected to account for 26% of all mobile handset sales this year, rising to 47% by 2015.

Gartner predicts that Apple’s iOS will remain in second place for several years, despite its market share slipping slightly from next year, while the Nokia/Microsoft partnership will see Windows Phone moving to capture the third-largest worldwide share by 2013.

Carolina Milanesi, research vice president at Gartner, said “The growth in sales of media tablets expected in 2011 and future years will widen the ecosystems that open OS communications devices have created. This will, by and large, function more as a driver than an inhibitor for sales of open OS devices. Consumers who already own an open OS communications device will be drawn to media tablets and more often than not, to media tablets that share the same OS as their smartphone. This allows consumers to be able to share the same experience across devices as well as apps, settings or game scores. At the same time, tablet users who don’t own a smartphone could be prompted to adopt one to be able to share the experience they have on their tablets.”

Worldwide ‘Open OS’ device sales to end users (thousands of units)

OS

2010

2011

2012

2015

Symbian

111,577

89,930

32,666

661

Market share %

37.6

19.2

5.2

0.1

Android

67,225

179,873

310,088

539,318

Market share %

22.7

38.5

49.2

48.8

Research In Motion

47,452

62,600

79,335

122,864

Market share %

16.0

13.4

12.6

11.1

Apple iOS

46,598

90,560

118,848

189,924

Market share %

15.7

19.4

18.9

17.2

Microsoft

12,378

26,346

68,156

215,998

Market share %

4.2

5.6

10.8

19.5

Other Operating Systems

11,417.4

18,392.3

21,383.7

36,133.9

Market share %

3.8

3.9

3.4

3.3

Total Market

296,647

467,701

630,476

1,104,898

Source: Gartner (April 2011)

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Opinion Articles

Last week at The Fonecast: 28th November 2011

Mark Bridge writes:

The really big news last week wasn’t good: 17,000 jobs worldwide are being lost at Nokia Siemens Networks (which, incidentally, is a separate company from both Nokia and Siemens). That’s not far short of a quarter of the total workforce. The company is going to focus on mobile network infrastructure and services, with a particular emphasis on mobile broadband, and is likely to sell off other parts of the business.

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Shared data tariffs, bill shock, net neutrality and mobile traffic management

Mark Bridge writes:

Today’s mobile phone customers want more and more mobile data, which is stretching network capacity. In addition, many of those consumers would rather not be committed to a limit; they’d rather have a mobile internet tariff that is (or appears to be) unlimited. This puts even more pressure on mobile networks.

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Last week at The Fonecast: 21st November 2011

Mark Bridge writes:

Having read some of last week’s headlines, you might think the UK’s Communication Ombudsman has told mobile phone networks not to describe their data tariffs as ‘unlimited’ unless they really are. However, what’s actually happened is that one of the UK’s communication ombudsmen (ombudspeople?) has asked mobile operators to be clear about any limits, to stop unexpectedly high bills from building up and to tell customers before they exceed any limit. Better than nothing but hardly earth-shattering.

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Top 5 Productivity Apps for Business Owners

Ruben Corbo writes:

As a business owner, you know that being out of the office can cost you customers and productivity. However, in this digital age being out of the office doesn’t mean that you have to be away from your business. By downloading apps specifically for business, you can be productive from anywhere. Here are my top 5 apps for mobile business productivity.

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Enterprise user, you are the weakest link...

Mark Bridge writes:

Any security process is only as strong as the weakest link. That’s something of a truism. And for many organisations, the weak link is most likely to occur when information leaves the office. Which means it’s often caused by the user’s mobile phone or the user themselves.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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