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Monday, October 10, 2011

Nokia ringtone goes dubstep, thanks to competition winner

Italian DJ Valerio Alessandro Sizzi has won the Nokia Tune competition to create a new ringtone for the company. As well as receiving a $10,000 prize, he’ll also potentially become one of the world most listened-to music artists because his ‘Nokia Tune Dubstep Edition’ will be preloaded on more than 100 million handsets. Each of the five runners-up will win $1,000 each, with their tunes made available on the Nokia Store.

Valerio said “I made a dubstep version of the Nokia Tune because the style has become massively popular during the last two years. I just thought that a sparkling, cool version of the Nokia Tune would attract young customers.”

A panel of seven judges chose ten finalists after listening to over 6000 entries that lasted for 50 hours in total.

The original Nokia Tune, Grande Valse, was written by by Spanish classical guitarist Francisco Tarrega in 1902 but didn’t appear on a Nokia phone until making its debut in 1994. It’s now believed to be heard 1.6 billion times every day around the world.

[Nokia blog]

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Opinion Articles

Last week at The Fonecast: 28th November 2011

Mark Bridge writes:

The really big news last week wasn’t good: 17,000 jobs worldwide are being lost at Nokia Siemens Networks (which, incidentally, is a separate company from both Nokia and Siemens). That’s not far short of a quarter of the total workforce. The company is going to focus on mobile network infrastructure and services, with a particular emphasis on mobile broadband, and is likely to sell off other parts of the business.

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Shared data tariffs, bill shock, net neutrality and mobile traffic management

Mark Bridge writes:

Today’s mobile phone customers want more and more mobile data, which is stretching network capacity. In addition, many of those consumers would rather not be committed to a limit; they’d rather have a mobile internet tariff that is (or appears to be) unlimited. This puts even more pressure on mobile networks.

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Last week at The Fonecast: 21st November 2011

Mark Bridge writes:

Having read some of last week’s headlines, you might think the UK’s Communication Ombudsman has told mobile phone networks not to describe their data tariffs as ‘unlimited’ unless they really are. However, what’s actually happened is that one of the UK’s communication ombudsmen (ombudspeople?) has asked mobile operators to be clear about any limits, to stop unexpectedly high bills from building up and to tell customers before they exceed any limit. Better than nothing but hardly earth-shattering.

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Top 5 Productivity Apps for Business Owners

Ruben Corbo writes:

As a business owner, you know that being out of the office can cost you customers and productivity. However, in this digital age being out of the office doesn’t mean that you have to be away from your business. By downloading apps specifically for business, you can be productive from anywhere. Here are my top 5 apps for mobile business productivity.

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Enterprise user, you are the weakest link...

Mark Bridge writes:

Any security process is only as strong as the weakest link. That’s something of a truism. And for many organisations, the weak link is most likely to occur when information leaves the office. Which means it’s often caused by the user’s mobile phone or the user themselves.

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