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Tuesday, February 25, 2014

WhatsApp promises voice calls are coming to its messaging app

Messaging service WhatsApp, which is due to become part of Facebook, says it’s working to add voice calls to its mobile application. The new service would be seen as a challenger to existing VoIP services such as Skype and Viber as well as a threat to network operator revenue.

This announcement was made by WhatsApp CEO Jan Koum at Mobile World Congress. He’s expecting voice functionality to be added to the company’s iPhone and Android apps in the second quarter of the year, with BlackBerry and Windows Phone due to follow.

This week is the fifth anniversary of WhatsApp’s launch.

James Briscoe, managing director of marketing agency Unique Digital, commented on the announcement by saying “It’s not surprising that WhatsApp is going to add voice calling to its range of functions: one of the many shortcomings of Facebook’s own limited messenger app is its inability to send voice messages outside of US and Canada. While it appeared a simple one at first glance, Facebook’s acquisition of WhatsApp was always going to be one that saw a shakeup of the services offered by both platforms (regardless of whether they are merged together or not). All roads lead to a future where social networks are true communications backbones, rather than a peripheral bit of fun.”

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Opinion Articles

Last week at The Fonecast: 28th November 2011

Mark Bridge writes:

The really big news last week wasn’t good: 17,000 jobs worldwide are being lost at Nokia Siemens Networks (which, incidentally, is a separate company from both Nokia and Siemens). That’s not far short of a quarter of the total workforce. The company is going to focus on mobile network infrastructure and services, with a particular emphasis on mobile broadband, and is likely to sell off other parts of the business.

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Shared data tariffs, bill shock, net neutrality and mobile traffic management

Mark Bridge writes:

Today’s mobile phone customers want more and more mobile data, which is stretching network capacity. In addition, many of those consumers would rather not be committed to a limit; they’d rather have a mobile internet tariff that is (or appears to be) unlimited. This puts even more pressure on mobile networks.

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Last week at The Fonecast: 21st November 2011

Mark Bridge writes:

Having read some of last week’s headlines, you might think the UK’s Communication Ombudsman has told mobile phone networks not to describe their data tariffs as ‘unlimited’ unless they really are. However, what’s actually happened is that one of the UK’s communication ombudsmen (ombudspeople?) has asked mobile operators to be clear about any limits, to stop unexpectedly high bills from building up and to tell customers before they exceed any limit. Better than nothing but hardly earth-shattering.

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Top 5 Productivity Apps for Business Owners

Ruben Corbo writes:

As a business owner, you know that being out of the office can cost you customers and productivity. However, in this digital age being out of the office doesn’t mean that you have to be away from your business. By downloading apps specifically for business, you can be productive from anywhere. Here are my top 5 apps for mobile business productivity.

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Enterprise user, you are the weakest link...

Mark Bridge writes:

Any security process is only as strong as the weakest link. That’s something of a truism. And for many organisations, the weak link is most likely to occur when information leaves the office. Which means it’s often caused by the user’s mobile phone or the user themselves.

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