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Friday, May 9, 2014

Vodafone adds loyalty cards to its mobile wallet app... but still no UK launch

Vodafone is enabling customers to add loyalty cards and membership cards to its ‘mobile wallet’ app. Although the application hasn’t yet been launched in the UK, it’s already available in a number of European countries.

The NFC-equipped Vodafone Wallet - and its associated Visa-powered Vodafone SmartPass mobile payment app - was launched in Spain last November.

Customers can now load supermarket loyalty cards, paper coupons and other membership documents into the app as well, thanks to a deal with Austrian software company Bluesource. This new service will be rolled out to Germany, the Netherlands and Spain this month. Over a million people have already downloaded the original Bluesource mobile-pocket app.

Stefano Parisse, Group Consumer Services Director of Vodafone, said “Our customers want to take advantage of as many club, retail and membership offers as possible, but the number of plastic cards often exceed the capacity of their physical wallets. Vodafone’s mobile wallet, when used with the mobile pocket app, removes that problem by allowing a user to load a limitless number of loyalty cards directly onto their phone. Participating retailers also benefit since they will be able to send vouchers and special offers directly to the Vodafone mobile wallets of their regular customers.”

A UK release of the Vodafone wallet is expected soon; the company had originally promised UK availability by Spring 2014.


UPDATE: Vodafone has contacted us to advise that it’s no longer talking about a spring launch for the UK. Instead, the Vodafone wallet is described as “coming to the UK later this year”.

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Opinion Articles

CES Unveiled at London: the future's looking pretty bright

Mark Bridge writes:

The 2012 International CES is expected to be the world’s largest consumer technology tradeshow. It runs from 10th to the 13th of January in Las Vegas next year and will contain technology from more than 2,700 companies spread over a record-breaking 1.8 million square feet of exhibition space.

Yesterday I saw a preview of what’s expected there – and all without leaving the UK. Instead I headed to a conference centre where the first-ever ‘CES Unveiled at London’ event took place.

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Last week at The Fonecast: 14th November 2011

Mark Bridge writes:

Flash is dead, HTML5 is the future. Okay, the next stage in the evolution of the mobile browser isn’t that clear – but a restructure at Adobe has pretty much marked the end of mobile Flash development.

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McAfee's top five tips for avoiding malicious mobile apps

Mark Bridge writes:

Mobile security - as I’ve said several times in the last few months - is becoming a hot topic. Although the number of mobile viruses and malicious applications is relatively small when compared with attacks on PCs, it’s on the increase.

Last week we talked to Eddy Willems, Security Evangelist at G Data, about the security risks facing smartphone users... and in the last 12 months we’ve also spoken to David Emm of Kaspersky Lab UK and Craig Heath from Franklin Heath about similar subjects.

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One day, every phone will be smart - and every tablet will be super

Mark Bridge writes:

We’ve previously talked on The Fonecast about ‘superphones’ - a relatively arbitrary description for high-end smartphones. Google described its Nexus One as a superphone when it was launched at the beginning of 2010 - although it’s also what Dr Who’s companion called her upgraded Nokia 3200 in 2005.

Now Strategy Analytics has a definition and a growth forecast.

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Mobile malware: 'criminals are experimenting at the moment'

Mark Bridge writes:

This week’s podcast feature takes a fresh look at security on mobile phones. I’ve been talking to Eddy Willems, Security Evangelist at G Data, about the challenges and solutions facing smartphone users. Both Eddy and his current employer have been active in digital security for a couple of decades, so there’s plenty of experience under their respective belts.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

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Looking back at February: from security scares to multiple MVNOs

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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