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Sunday, March 2, 2014

IBM, smartphones and a graffiti wall: what's the real message?

Mark Bridge writes:

I was ready to poke fun at IBM for its sponsored graffiti wall at Mobile World Congress this year. Graffiti and IBM don't have a comfortable history, as anyone who remembers the Linux campaign from 2001 will tell you.

Not that there was anything wrong with the quality of its latest work. This mural was being created by Barcelona-based artist Philip Stanton and his team. They were doing a good job. You could watch the team sketching outlines and carefully using their brushes to paint characters, logos and products "telling the visual story of the event". Except... brushes?  Never mind whether or not graffiti is art. This isn't graffiti at all. Not by the contemporary definition.

That's surely some kind of metaphor, I thought. Doing something well but not really doing it right. Trying too hard to be one of the cool kids.

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Yet IBM doesn't need to create buzz - and it doesn't deserve my cynicism. It's already one of the cool kids. It isn't just a computing pioneer, it's a mobile computing pioneer. Never mind all the computer-in-a-suitcase stuff from the 1970s, it was IBM that created the world's first smartphone. This remarkable device was called Simon. Developed by IBM and made by Mitsubishi, the Simon Personal Communicator was sold by the BellSouth mobile network in the USA from summer 1994. He/it could handle phone calls, faxes, emails, pager messages and appointments... while the iconic Communicator was but a twinkle in Nokia's eye. Yet it's the Communicator we remember, not poor old Simon.

Twenty years later, IBM CEO Ginni Rometty used her keynote speech at MWC14 to announce the IBM Watson Mobile Developer Challenge, which is designed to encourage the adoption of the 'artificial intelligence' used by IBM's Watson project.

Watson is truly remarkable. It was smart enough to win the often baffling Jeopardy TV show, an achievement that's beyond most competitors. Unlike conventional software, Watson can understand context and it can learn - which means it behaves much like a person.

But smart doesn't always mean commercially successful. The real question is whether Watson will be adopted by mobile developers or whether someone else's AI system will be favoured in a couple of years.

IBM is doing some things well, certainly. Is it doing what the mobile world wants?  Only time will tell. But let's not talk about the graffiti, shall we?

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Opinion Articles

CES Unveiled at London: the future's looking pretty bright

Mark Bridge writes:

The 2012 International CES is expected to be the world’s largest consumer technology tradeshow. It runs from 10th to the 13th of January in Las Vegas next year and will contain technology from more than 2,700 companies spread over a record-breaking 1.8 million square feet of exhibition space.

Yesterday I saw a preview of what’s expected there – and all without leaving the UK. Instead I headed to a conference centre where the first-ever ‘CES Unveiled at London’ event took place.

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Last week at The Fonecast: 14th November 2011

Mark Bridge writes:

Flash is dead, HTML5 is the future. Okay, the next stage in the evolution of the mobile browser isn’t that clear – but a restructure at Adobe has pretty much marked the end of mobile Flash development.

Author: The Fonecast
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McAfee's top five tips for avoiding malicious mobile apps

Mark Bridge writes:

Mobile security - as I’ve said several times in the last few months - is becoming a hot topic. Although the number of mobile viruses and malicious applications is relatively small when compared with attacks on PCs, it’s on the increase.

Last week we talked to Eddy Willems, Security Evangelist at G Data, about the security risks facing smartphone users... and in the last 12 months we’ve also spoken to David Emm of Kaspersky Lab UK and Craig Heath from Franklin Heath about similar subjects.

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One day, every phone will be smart - and every tablet will be super

Mark Bridge writes:

We’ve previously talked on The Fonecast about ‘superphones’ - a relatively arbitrary description for high-end smartphones. Google described its Nexus One as a superphone when it was launched at the beginning of 2010 - although it’s also what Dr Who’s companion called her upgraded Nokia 3200 in 2005.

Now Strategy Analytics has a definition and a growth forecast.

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Mobile malware: 'criminals are experimenting at the moment'

Mark Bridge writes:

This week’s podcast feature takes a fresh look at security on mobile phones. I’ve been talking to Eddy Willems, Security Evangelist at G Data, about the challenges and solutions facing smartphone users. Both Eddy and his current employer have been active in digital security for a couple of decades, so there’s plenty of experience under their respective belts.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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