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Friday, September 3, 2010

New mobile ad platform offers video and 360-degree rotating images

Mobile marketing agency YOC has announced what it's describing as 'Europe's first rich media advertising platform'. It's called YOC Ad Plus and it offers advertisers the ability to embed video, picture galleries and 360° rotation into their mobile advertising. The service is currently available for the Apple iPhone and iPad, and will be available for the Android operating system in the autumn.

YOC Ad PlusGary Danks, Advertising Director at YOC Ltd, said "YOC’s release of YOC Ad Plus puts us in a very advantageous position in the mobile advertising market, as we are the first company to offer advertisers such a rich format on a premium open network. YOC Ad Plus allows advertisers to hand pick well-known media titles on which to run their campaigns, offering a solid advertising environment. YOC Ad Plus’s ability to deploy multi-media will engage mobile users much more so than standard mobile advertising, and this should in turn generate strong campaign performance for advertisers, and a higher brand awareness."

When a user clicks on a YOC Ad Plus ad banner, it opens full-screen. One click on the 'close' button of the ad and the user returns to the application. Advertisers are able to use a combination of targeting criteria in order to avoid wastage, including geo-targeting, age, gender, time and content-related targeting.

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Opinion Articles

What my granny taught me about online shopping

Mark Bridge writes:

When it came to telephones, my granny was an early adopter. She had a landline phone for as long as I can remember - and that’s quite a while when you consider the town only got an automatic telephone exchange two years after I was born. Recent research has now suggested that my granny was also well ahead of the game when it came to consumer behaviour.

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Cortado offers a secure 'cloud desktop' without unnecessary restrictions

Mark Bridge writes:

Security is often a balancing act - and security on mobile devices is no exception. If procedures and processes aren't tough enough, you'll compromise the security of the information you're protecting. But if your security is too tight or if it seems too complicated to an end user, that user is likely to find a way round your security by doing something else instead.

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Last week at The Fonecast: 7th November 2011

Mark Bridge writes:

I’m reminded of a sketch from BBC TV’s ‘The Young Ones’ in 1982. The four horsemen of the apocalypse are waiting around.

“What’s new?”, asks Pestilence. “Microchip technology”, replies one of the others. “That’s quite a new thing, isn’t it?”

Quite new. It’s probably the best description for much of last week’s mobile industry news.

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Mobile technology publication becomes the first NFC-equipped 'smart book'... sort of

Mark Bridge writes:

Atria Books, part of the Simon & Schuster publishing family, has released what it’s calling the first-ever smart book. A thousand copies of ‘The Impulse Economy’ by Gary Schwartz will have an NFC sticker attached, providing a web link to book-related content.

Hmmm. That’s not really a smart book, is it?  The same kind of logic means my NFC credit card turns my wallet into a ‘smart wallet’ and transforms the pocket of my jeans into ‘smart jeans’. It means my NFC-equipped smartphone is a smart smartphone.

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Last week at The Fonecast: 31st October 2011

Mark Bridge writes:

In the world of retail, you can’t move for Hallowe’en puns at the moment. You know the kind of thing. Spooky offers. Frighteningly low prices. Missing our deals will haunt you. There’s not the ghost of a chance we’ll shift these PlayBooks unless we cut the price.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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