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Wednesday, June 26, 2013

Complaints upheld against Samsung 'trade up' offer for Galaxy Note II

The UK Advertising Standards Authority has upheld complaints against a TV advertisement and website offer for the Samsung Galaxy Note II smartphone. Both promotions encouraged customers to “Trade up now to a Galaxy Note II” with the possible reward of a free Samsung Tab 2 tablet or discounts off Samsung products.

Each advertisement noted that the offer applied to ‘selected smartphones’ but two complainants claimed the ads were misleading because only a very limited number of phones were eligible for the free trade-up offer.

Samsung said over 30 smartphones were eligible for the overall offer, including Apple, BlackBerry, HTC, Nokia, Samsung and Sony Ericsson devices. Customers needed to enter their phone’s details online to see if it was eligible and what its value was. Not all devices could be used to claim a free Tab 2; at the time of the complaints, just three iPhone 4 models, three iPhone 4S models and the Samsung Galaxy SII could be traded in for free Galaxy Tab 2.

However, the ASA noted that the TV ad didn’t clarify that the free Tab 2 and discount deal had separate conditions. In addition, the voiceover on the TV ad didn’t specify that the trade-in applied only to ‘smartphones’. It considered that just allowing three types of smartphone to be traded in for the free Galaxy Tab 2 was significant and should have been stated in the ad.

Similarly, the terms & conditions for the online advertising didn’t specify that the free Tab 2 could only be claimed when trading in a choice of three smartphones. It concluded this ad was also misleading.

[ASA adjudication]

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Opinion Articles

What my granny taught me about online shopping

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Cortado offers a secure 'cloud desktop' without unnecessary restrictions

Mark Bridge writes:

Security is often a balancing act - and security on mobile devices is no exception. If procedures and processes aren't tough enough, you'll compromise the security of the information you're protecting. But if your security is too tight or if it seems too complicated to an end user, that user is likely to find a way round your security by doing something else instead.

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Last week at The Fonecast: 7th November 2011

Mark Bridge writes:

I’m reminded of a sketch from BBC TV’s ‘The Young Ones’ in 1982. The four horsemen of the apocalypse are waiting around.

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Mobile technology publication becomes the first NFC-equipped 'smart book'... sort of

Mark Bridge writes:

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Last week at The Fonecast: 31st October 2011

Mark Bridge writes:

In the world of retail, you can’t move for Hallowe’en puns at the moment. You know the kind of thing. Spooky offers. Frighteningly low prices. Missing our deals will haunt you. There’s not the ghost of a chance we’ll shift these PlayBooks unless we cut the price.

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