Latest Podcast



Featured Articles

Wednesday, June 26, 2013

Complaints upheld against Samsung 'trade up' offer for Galaxy Note II

The UK Advertising Standards Authority has upheld complaints against a TV advertisement and website offer for the Samsung Galaxy Note II smartphone. Both promotions encouraged customers to “Trade up now to a Galaxy Note II” with the possible reward of a free Samsung Tab 2 tablet or discounts off Samsung products.

Each advertisement noted that the offer applied to ‘selected smartphones’ but two complainants claimed the ads were misleading because only a very limited number of phones were eligible for the free trade-up offer.

Samsung said over 30 smartphones were eligible for the overall offer, including Apple, BlackBerry, HTC, Nokia, Samsung and Sony Ericsson devices. Customers needed to enter their phone’s details online to see if it was eligible and what its value was. Not all devices could be used to claim a free Tab 2; at the time of the complaints, just three iPhone 4 models, three iPhone 4S models and the Samsung Galaxy SII could be traded in for free Galaxy Tab 2.

However, the ASA noted that the TV ad didn’t clarify that the free Tab 2 and discount deal had separate conditions. In addition, the voiceover on the TV ad didn’t specify that the trade-in applied only to ‘smartphones’. It considered that just allowing three types of smartphone to be traded in for the free Galaxy Tab 2 was significant and should have been stated in the ad.

Similarly, the terms & conditions for the online advertising didn’t specify that the free Tab 2 could only be claimed when trading in a choice of three smartphones. It concluded this ad was also misleading.

[ASA adjudication]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Handsets and manufacturers, NewsNumber of views: 16995

Tags: advertising uk samsung legal

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

What my granny taught me about online shopping

Mark Bridge writes:

When it came to telephones, my granny was an early adopter. She had a landline phone for as long as I can remember - and that’s quite a while when you consider the town only got an automatic telephone exchange two years after I was born. Recent research has now suggested that my granny was also well ahead of the game when it came to consumer behaviour.

Author: The Fonecast
0 Comments
Article rating: No rating

Cortado offers a secure 'cloud desktop' without unnecessary restrictions

Mark Bridge writes:

Security is often a balancing act - and security on mobile devices is no exception. If procedures and processes aren't tough enough, you'll compromise the security of the information you're protecting. But if your security is too tight or if it seems too complicated to an end user, that user is likely to find a way round your security by doing something else instead.

Author: The Fonecast
0 Comments
Article rating: No rating

Last week at The Fonecast: 7th November 2011

Mark Bridge writes:

I’m reminded of a sketch from BBC TV’s ‘The Young Ones’ in 1982. The four horsemen of the apocalypse are waiting around.

“What’s new?”, asks Pestilence. “Microchip technology”, replies one of the others. “That’s quite a new thing, isn’t it?”

Quite new. It’s probably the best description for much of last week’s mobile industry news.

Author: The Fonecast
0 Comments
Article rating: No rating

Mobile technology publication becomes the first NFC-equipped 'smart book'... sort of

Mark Bridge writes:

Atria Books, part of the Simon & Schuster publishing family, has released what it’s calling the first-ever smart book. A thousand copies of ‘The Impulse Economy’ by Gary Schwartz will have an NFC sticker attached, providing a web link to book-related content.

Hmmm. That’s not really a smart book, is it?  The same kind of logic means my NFC credit card turns my wallet into a ‘smart wallet’ and transforms the pocket of my jeans into ‘smart jeans’. It means my NFC-equipped smartphone is a smart smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Last week at The Fonecast: 31st October 2011

Mark Bridge writes:

In the world of retail, you can’t move for Hallowe’en puns at the moment. You know the kind of thing. Spooky offers. Frighteningly low prices. Missing our deals will haunt you. There’s not the ghost of a chance we’ll shift these PlayBooks unless we cut the price.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First5455565759616263Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«September 2024»
MonTueWedThuFriSatSun
2627282930311
2345678
9101112131415
16171819202122
23242526272829
30123456

Archive

Terms Of Use | Privacy Statement