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Thursday, March 27, 2014

EE introduces low-cost 4G tariffs and a sub-£100 4G smartphone

EE has announced a series of lower-cost 4G tariffs and what it’s calling the “UK’s lowest priced 4G smartphone”.

UK customers can now pay from £13.99 per month for a deal that includes a free smartphone - either the new EE Kestrel or the Alcatel Idol S - with 500 minutes of calls, unlimited text messages and 500MB of mobile data every month. There’s also a new ‘converged’ package that offers an increased data allowance for customers who have EE’s home broadband as well.

The EE Kestrel is made by Huawei and is similar to the Huawei Ascend G6. It runs Android on a 1.2GHz quad-core processor and has a 4.5-inch display. It’ll be free on the £13.99 monthly tariff (which has a minimum term of two years) and will be £99.99 on EE’s 4G pay as you go deal. Availability is expected at the end of next month, followed by a number of other EE-branded 4G devices.

Pippa Dunn, Chief Marketing Officer for Consumer at EE, said “At EE, we’re continually looking for new ways to make a quality 4G experience accessible to all. By introducing the UK’s lowest price 4G smartphone, and great value entry-level plans, even more customers will now have the ability to access the UK’s most advanced 4G network and reap the benefits it offers.”

EE’s service is currently available in 175 towns and cities, covering over 70% of the UK population.

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Opinion Articles

What my granny taught me about online shopping

Mark Bridge writes:

When it came to telephones, my granny was an early adopter. She had a landline phone for as long as I can remember - and that’s quite a while when you consider the town only got an automatic telephone exchange two years after I was born. Recent research has now suggested that my granny was also well ahead of the game when it came to consumer behaviour.

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Cortado offers a secure 'cloud desktop' without unnecessary restrictions

Mark Bridge writes:

Security is often a balancing act - and security on mobile devices is no exception. If procedures and processes aren't tough enough, you'll compromise the security of the information you're protecting. But if your security is too tight or if it seems too complicated to an end user, that user is likely to find a way round your security by doing something else instead.

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Last week at The Fonecast: 7th November 2011

Mark Bridge writes:

I’m reminded of a sketch from BBC TV’s ‘The Young Ones’ in 1982. The four horsemen of the apocalypse are waiting around.

“What’s new?”, asks Pestilence. “Microchip technology”, replies one of the others. “That’s quite a new thing, isn’t it?”

Quite new. It’s probably the best description for much of last week’s mobile industry news.

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Mobile technology publication becomes the first NFC-equipped 'smart book'... sort of

Mark Bridge writes:

Atria Books, part of the Simon & Schuster publishing family, has released what it’s calling the first-ever smart book. A thousand copies of ‘The Impulse Economy’ by Gary Schwartz will have an NFC sticker attached, providing a web link to book-related content.

Hmmm. That’s not really a smart book, is it?  The same kind of logic means my NFC credit card turns my wallet into a ‘smart wallet’ and transforms the pocket of my jeans into ‘smart jeans’. It means my NFC-equipped smartphone is a smart smartphone.

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Last week at The Fonecast: 31st October 2011

Mark Bridge writes:

In the world of retail, you can’t move for Hallowe’en puns at the moment. You know the kind of thing. Spooky offers. Frighteningly low prices. Missing our deals will haunt you. There’s not the ghost of a chance we’ll shift these PlayBooks unless we cut the price.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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