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Thursday, May 12, 2011

Android and GetJar admit that app stores aren't working

Mark Bridge writes:

The Apple App Store runs in a similar way to many high-street shops. It decides what it’ll sell. It decides what it won’t sell. It has special offers. It has free gifts. It promotes certain products above others.

Most other app stores (or ‘application stores’, as I’m sure Apple would prefer) aren’t much like retail stores. Instead they’re somewhere between a cooperative marketplace and a headless automaton. But they’re starting to change.

This week Google has announced it offers over 200,000 apps... and it’s introducing a handful of new new features for the Android Market “focused on helping you find apps you’ll love”. There are now staff recommendations and favoured developers to help customers make their choices.

Then we have GetJar, which has just acquired a company with technology that’ll help customers find the apps they need. Usability and discovery are high on the agenda.

Okay, I may have overdone the hyperbole in the headline - but I’d like to think the point is pretty clear. App stores - as they were originally set up - don’t work. They’re going the same way as mobile operator web portals.

Once, when they were new, they did okay. But now the novelty of buying any old virtual tat has worn off and the app shopping process needs to change.

It’s a point that was made yesterday by James Rosewell following BBC’s The Apprentice and is also covered in this week’s 361 degrees podcast from Ben Smith, Ewan MacLeod and Rafe Blandford.

The ultimate point of shopping is finding (and buying) what you’re looking for.  It’s not about how much stock a shop has. It’s about how good a product is and how much it costs. Specialist retailers, whether it’s chocolatiers, car showrooms or app shops, have a place alongside hypermarkets and department stores. But putting everything in a pile and letting customers search through it - especially when they don’t necessarily know the name or the appearance of the product they’re looking for - is no way to sell.

Fortunately, it looks as though app stores are realising this.

After all, even jumble sales involve a little curation before the doors are opened.

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Author: The Fonecast
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1 comments on article "Android and GetJar admit that app stores aren't working"

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Todd Levy

5/15/2011 10:43 AM

Thank you for writing this article.
My name is Todd R. Levy and my company BloomWorlds, is developing Android’s family friendly app store, to help Android parents discover safe, secure, and appropriate apps by utilizing our hands on approach to curation.
We are a specialty app store serving a niche market, Android parents and their children.

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Opinion Articles

What my granny taught me about online shopping

Mark Bridge writes:

When it came to telephones, my granny was an early adopter. She had a landline phone for as long as I can remember - and that’s quite a while when you consider the town only got an automatic telephone exchange two years after I was born. Recent research has now suggested that my granny was also well ahead of the game when it came to consumer behaviour.

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Cortado offers a secure 'cloud desktop' without unnecessary restrictions

Mark Bridge writes:

Security is often a balancing act - and security on mobile devices is no exception. If procedures and processes aren't tough enough, you'll compromise the security of the information you're protecting. But if your security is too tight or if it seems too complicated to an end user, that user is likely to find a way round your security by doing something else instead.

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Last week at The Fonecast: 7th November 2011

Mark Bridge writes:

I’m reminded of a sketch from BBC TV’s ‘The Young Ones’ in 1982. The four horsemen of the apocalypse are waiting around.

“What’s new?”, asks Pestilence. “Microchip technology”, replies one of the others. “That’s quite a new thing, isn’t it?”

Quite new. It’s probably the best description for much of last week’s mobile industry news.

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Mobile technology publication becomes the first NFC-equipped 'smart book'... sort of

Mark Bridge writes:

Atria Books, part of the Simon & Schuster publishing family, has released what it’s calling the first-ever smart book. A thousand copies of ‘The Impulse Economy’ by Gary Schwartz will have an NFC sticker attached, providing a web link to book-related content.

Hmmm. That’s not really a smart book, is it?  The same kind of logic means my NFC credit card turns my wallet into a ‘smart wallet’ and transforms the pocket of my jeans into ‘smart jeans’. It means my NFC-equipped smartphone is a smart smartphone.

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Last week at The Fonecast: 31st October 2011

Mark Bridge writes:

In the world of retail, you can’t move for Hallowe’en puns at the moment. You know the kind of thing. Spooky offers. Frighteningly low prices. Missing our deals will haunt you. There’s not the ghost of a chance we’ll shift these PlayBooks unless we cut the price.

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