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Monday, April 18, 2011

Blyk appointed to manage media sales for 'Orange Shots' UK mobile advertising service

OrangeMobile messaging media company (and former UK MVNO) Blyk has been appointed to manage all elements of Orange UK’s media sales program.

The two companies started working together on Blyk’s MVNO in 2007. More recently, Blyk has been working with Orange on its media and advertising messaging propositions. Blyk is now building a media sales function dedicated to the ‘Orange Shots’ mobile advertising service in the UK.

Orange Shots, which was announced in January last year, enables brands to engage and interact with targeted Orange customers via text and multimedia messaging.

Alex Franks, Country Manager for Blyk UK, said “I am delighted that Orange has invited us to bring our media experience in mobile advertising into the already strong partnership that has grown between our two organizations over the last four years. We believe that a commercial approach to the advertising market that is solely focused on messaging will reap significant ROI for advertisers.”

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Opinion Articles

We interview ipadio CEO Dr Mark K Smith about the company's growth

Mark Bridge writes:

Two years ago we talked to Mark Smith about a new company he’d just launched. It was called ipadio and it offered a straightforward proposition: you made a phone call and ipadio would turn it into a live online broadcast with a permanent online recording - either as a free service for consumers or as a premium service for businesses.

This week I caught up with Mark again and started our conversation by asking him what had changed.

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Last week at The Fonecast: 24th October 2011

Mark Bridge writes:

If there’s one theme that dominates the last seven days – and, let’s face it, I like to find a theme wherever possible – it’s new mobile devices.

We started the week with Apple having sold over four million units of the new iPhone 4S in the first three days since its launch. This was followed by Motorola Mobility reinvigorating its RAZR brand by applying it to a high-spec Android smartphone – which in turn was followed by Google and Samsung revealing the Galaxy Nexus.

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Technology makes cash transfers safer in Kenya

Cathy Majtenyi of voanews.com writes:

In the slums of Kenya's capital, residents and aid groups are using new technology to send and receive money.

Irene Okoth and her five children have been living on 50 cents a day in Nairobi's Korogocho settlement.  That is what she earns recycling garbage from the nearby dump.

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An introduction to mobile financial services with Gemalto

Mark Bridge writes:

Mobile banking. eBanking. Mobile money. m-payments. They’re all terms that are often thrown around interchangeably (and incorrectly) when talking about mobile financial services.

To help understand more about the difference facets of mobile commerce - from security concerns through to current implementation and future innovations - I headed for Gemalto’s recent Innovation Day at the Museum of London. I started by talking to Howard Berg, senior vice president at Gemalto, and admitted to him that I still thought of Gemalto as being a SIM card and smartcard manufacturer rather than the digital security company it’s become.

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The future for feature phones isn't as bleak as it first appears

Mark Bridge writes:

With Hallowe’en just around the corner, thoughts turn to the departed... and it would be easy to think that the market for feature phones is in the technological graveyard. After all, Sony Ericsson has recently said it’ll be dropping feature phones from its product range in 2012. But perhaps the battle of feature phone vs smartphone isn’t over yet.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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