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Thursday, October 17, 2013

New smart watch planned by adidas

Sporting goods specialist adidas is planning to launch its own smart watch for runners next month. Called the miCoach SMART RUN, it’ll help athletes track their runs, monitor their heart rate, listen to their favourite music and get real-time coaching tips.

The SMART RUN is designed as a stand-alone device. It has a Bluetooth connection for wireless headphones and can also synchronise with the online adidas training service using WiFi. Controlling is via a 1.45-inch touchscreen colour display protected with Gorilla Glass.

Simon Drabble, Director of miCoach, said “By combining the latest innovations, such as the Mio Wrist Based Continuous Heart Rate Technology, design and ease of use navigation, we consciously broke the template that defines other running watches. But it’s not just that which sets us apart from the competition. As part of the miCoach training system, it truly unlocks human potential by making smart training easy and accessible. Whether you’re starting a new running program, training for a 10k or competing in another marathon, miCoach SMART RUN will make your training more efficient so you get the results you want. Many runners fail to get the most out of their current running watches. Building training plans, transferring workouts and personalizing display information is cumbersome with these devices, with SMART RUN we change this. It is fully integrated with our web platform so training plans, completed workouts and settings are synced seamlessly over WLAN. No cables. No dongles. No hassle!”

miCoach SMART RUN will be released next month with an anticipated retail price of €399.00 (£337).

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Opinion Articles

Last week at The Fonecast: 10th October 2011

Mark Bridge takes a look back at last week’s mobile industry headlines.

Rest in peace, Steve. The death of Apple co-founder Steven Paul Jobs following several years of illness has seen the kind of public grieving usually reserved for pop stars and princesses. There’s not much I can say that hasn’t already been said; it’s hard to argue with Tim Cook’s statement that “Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.”

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Anjana Pasricha of voanews.com writes:

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Mobile crime and mobile security at Over The Air

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Much of Bletchley Park’s history involves code-breaking and intercepting radio messages so - when Over The Air 2011 brought hundreds of mobile developers to the site - it seemed appropriate to explore the subject of mobile phone security.

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'Design for All goes Mobile' at Over The Air 2011

Mark Bridge writes:

One of the speakers providing inspiration for the mobile developers at Over The Air 2011 was Denise Stephens, co-founder of Enabled by Design. Her presentation, called ‘Design for All goes Mobile’, explored how good design could help mobile phone users live more independently than they would otherwise be able to.

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The other Apple announcements that shouldn't be ignored

Mark Bridge writes:

Apple’s evangelists will need to wait a little longer for the iPhone 5, it seems. Last night’s announcement of the Apple iPhone 4S by Apple CEO Tim Cook seems to have disappointed many people, although plenty of others had predicted the arrival of this faster and smarter sibling for the iPhone 4.

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