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Sunday, August 14, 2011

2ergo offers a simple way to create targeted mobile marketing campaigns

2ergo, recently in the news after developing an iPhone app for Pizza Express, has launched a new mobile marketing service for businesses. It’s called mobileDNA and gives businesses the chance to send targeted offers and vouchers to mobile phone users.

The service uses 2ergo’s database of ten million opted-in mobile phone users from the UK. This contains age, interests and location information along with data from the users’ mobile behaviour and transactions.

As a result, campaigns can be created in days - and without participating companies needing to make any major investment in infrastructure.

John Stevens, group managing director of 2ergo, said “Our mobile campaign package is a world first – marketers not only have access and insight into 10m mobile phone users, but also the ability to set up targeted, compelling mobile campaigns extremely quickly. There’s no requirement to invest in mobile infrastructure, meaning marketers feeling overwhelmed about getting their mobile strategy right now have an effective, expedient way of targeting prospective customers, and securing their long-term loyalty.”

To launch the new service, 2ergo has created a set of tips for marketers who want to launch an effective and targeted mobile campaign. The guide can be downloaded from http://mailshot.2ergo.com/acquisitionguide

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Categories: Applications, NewsNumber of views: 5101

Tags: advertising uk marketing 2ergo

1 comments on article "2ergo offers a simple way to create targeted mobile marketing campaigns"

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Noelle

8/16/2011 9:05 PM

This is interesting. The most important part of a mobile campaign is to get your customers to opt-in to YOUR database. Not to send messages to a random opt in list.

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Opinion Articles

India caps mobile text messages

Anjana Pasricha from voanews.com writes:

India’s millions of mobile phone subscribers have won relief from a growing nuisance on the subcontinent - unsolicited text messages. The crackdown by regulators targets the world’s fastest-growing mobile phone market.

From remote villages to crowded metros, the number of mobile phones in India has grown exponentially to more than 850 million in just over a decade.

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Last week at The Fonecast: 3rd October 2011

Mark Bridge writes:

It’s time for my summary of last week’s mobile industry news… and what a week it’s been. Not just for me – I made my first-ever visit to Over The Air on Friday – but for the world of mobile devices.

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I'm no developer - but I still fell in love with Over The Air

Mark Bridge writes:

The text message just said "Yellow Citroën hatchback".  At least the diaeresis on the ë was in the right place. It meant the stranger who was giving me a lift from the station was probably an urbane French speaker. Either that, or they had surprisingly good predictive text on their phone. The third possibility - a serial killer with an old Sagem - hadn't crossed my mind yet.

It was at this point I realised I'd already fallen for Over The Air, a unique event aimed at mobile developers. Throwing caution to the wind, I'd arranged a lift there via Twitter with a mysterious developer I'd never met. Or spoken to.

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The Amazon Android tablet and the Apple iPhone 5

Mark Bridge writes:

I’m not a big fan of reporting on rumours - I’d rather wait until the real thing happens - but I thought these two stories were too big and too well-defined to ignore completely.

Firstly, it looks as though Amazon will be announcing an Android-powered tablet tomorrow. Called the Kindle Fire, it probably won’t be a direct replacement for the Kindle e-book reader but an alternative. Most commentators suggest we should expect a 7-inch colour screen, a focus on cloud-based services and a pretty heavily customised version of Android.

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Are smartphones endangering security?

Ian Kilpatrick, chairman of IP security specialists Wick Hill Group, writes:

Smartphones are spreading throughout the business world. Their use is growing across organisations and at all levels.

According to Gartner, sales of mobile devices in the second quarter of 2011 grew 16.5% year-on-year. Smartphone sales grew 74% year-on-year and accounted for 25% of overall sales in the second quarter of 2011, up from 17% in the second quarter of 2010.

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Recent Podcasts

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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