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Thursday, July 26, 2012

Mobile gaming is taking over at home, says new research

A new survey released by PopCap Games, which became part of Electronic Arts (EA) in 2011, shows that half of UK and US mobile gamers also use their mobile devices as their primary game platform at home. 50% of the mobile phone and tablet gamers in the survey preferred to use their mobile devices instead of traditional consoles, computers and handheld gaming devices, with tablet-only players showing an even higher preference (57%) for their mobile device.

According to the survey, the top five places to play mobile games are:

  • at home on the couch (69% of UK and US gamers surveyed),
  • at home laying in bed (57%),
  • as a passenger in a car or on a bus or train (63%),
  • waiting for an appointment (55%) and
  • while watching television (41%).

9% of mobile gamers said they’d been late or missed an appointment, class, ride or flight because they were playing a mobile game. 3.3% of US respondents even admitted to playing a mobile game in a church or other place of worship; the figure was just 0.7% in the UK.

Dennis Ryan, VP of Worldwide Publishing at PopCap, said “We already know that people play mobile games ‘on the go,’ but now we are seeing mobile gamers largely favour their mobile devices for home use. If you add the fact we are seeing a deluge of new gamers coming in through mobile, we believe mobile gaming is invading the last bastion of video game consoles and personal computers: the home.”

The survey contacted 1,004 people in the UK and the USA who’d played a game on their mobile phone in the past month.

[Full results (pdf)]

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Opinion Articles

India caps mobile text messages

Anjana Pasricha from voanews.com writes:

India’s millions of mobile phone subscribers have won relief from a growing nuisance on the subcontinent - unsolicited text messages. The crackdown by regulators targets the world’s fastest-growing mobile phone market.

From remote villages to crowded metros, the number of mobile phones in India has grown exponentially to more than 850 million in just over a decade.

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Last week at The Fonecast: 3rd October 2011

Mark Bridge writes:

It’s time for my summary of last week’s mobile industry news… and what a week it’s been. Not just for me – I made my first-ever visit to Over The Air on Friday – but for the world of mobile devices.

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I'm no developer - but I still fell in love with Over The Air

Mark Bridge writes:

The text message just said "Yellow Citroën hatchback".  At least the diaeresis on the ë was in the right place. It meant the stranger who was giving me a lift from the station was probably an urbane French speaker. Either that, or they had surprisingly good predictive text on their phone. The third possibility - a serial killer with an old Sagem - hadn't crossed my mind yet.

It was at this point I realised I'd already fallen for Over The Air, a unique event aimed at mobile developers. Throwing caution to the wind, I'd arranged a lift there via Twitter with a mysterious developer I'd never met. Or spoken to.

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The Amazon Android tablet and the Apple iPhone 5

Mark Bridge writes:

I’m not a big fan of reporting on rumours - I’d rather wait until the real thing happens - but I thought these two stories were too big and too well-defined to ignore completely.

Firstly, it looks as though Amazon will be announcing an Android-powered tablet tomorrow. Called the Kindle Fire, it probably won’t be a direct replacement for the Kindle e-book reader but an alternative. Most commentators suggest we should expect a 7-inch colour screen, a focus on cloud-based services and a pretty heavily customised version of Android.

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Ian Kilpatrick, chairman of IP security specialists Wick Hill Group, writes:

Smartphones are spreading throughout the business world. Their use is growing across organisations and at all levels.

According to Gartner, sales of mobile devices in the second quarter of 2011 grew 16.5% year-on-year. Smartphone sales grew 74% year-on-year and accounted for 25% of overall sales in the second quarter of 2011, up from 17% in the second quarter of 2010.

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