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Tuesday, September 28, 2010

New BlackBerry tablet, ad service and social platform announced

Research In Motion revealed a new tablet device and associated operating system at its developer conference yesterday. The BlackBerry PlayBook tablet will arrive in the USA early next year (and in other markets from Q2 2011), while the BlackBerry Tablet OS software development kit is planned for release in the next few weeks.

The BlackBerry PlayBook has a 7-inch 1024 x 600 pixel display, a 1 GHz dual-core processor, a Flash-enabled browser, weighs around 400g and is 130mm x 193mm x 10mm. It'll be WiFi-equipped with 3G and 4G models expected in the future. Content on a BlackBerry smartphone – including email, BlackBerry Messenger, calendar, tasks and documents – can be accessed by 'pairing' the tablet using Bluetooth.

Mike Lazaridis, President and Co-CEO at Research In Motion, said "RIM set out to engineer the best professional-grade tablet in the industry with cutting-edge hardware features and one of the world's most robust and flexible operating systems. The BlackBerry PlayBook solidly hits the mark with industry leading power, true multitasking, uncompromised web browsing and high performance multimedia."

Also expected in Spring 2011 is the BlackBerry Messenger Social Platform, which will let developers include aspects of the BBM service in their applications. It means that over 28 million BBM users will be able to play games that include online chat and content sharing.

Finally, there's an advertising service for the BlackBerry Application Platform. This helps developers integrate advertising in their BlackBerry applications while also allowing advertisers to work with a selection of ad networks. Developers will receive 60% of the advertising revenue.

BlackBerry PlayBook tablet

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Opinion Articles

Last week at The Fonecast: 26th September 2011

Mark Bridge writes:

Welcome to a summary of last week’s mobile industry news from TheFonecast.com.

The biggest mobile-flavoured story from the past seven days was probably HP’s replacement of its president and CEO. Léo Apotheker is out after less than a year, replaced by former eBay CEO Meg Whitman. It’s not likely to affect the company’s plans for webOS tablets and phones… but it’ll be interesting to see what Ms Whitman does next.

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Don't worry about Facebook Timeline... worry about your data, wherever it is

Mark Bridge writes:

I’m glad I don't work for Facebook. One minute everyone loves you, the next minute they hate you. Multiply that by the 500 million people now using Facebook every day and I’d be pretty insecure.

Author: The Fonecast
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Not all mystery shopping is a complete mystery

Mark Bridge writes:

If you’ve worked in retail, you’re probably aware of the ‘mystery shopper’. This is someone who appears to be a regular consumer but is actually reviewing your performance. Perhaps they’re working for your employer, maybe they’re conducting an independent survey, they may even be reporting for a magazine or newspaper. But they’re about as welcome as a knock on the front door when you’re at home in the shower.

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Only 17 per cent of advertisers have a mobile-optimised site

Google UK head of mobile advertising, Simon Morgan, considers the most significant developments in the field of m-commerce and crunches the mobile numbers.

Over the past year we've seen smartphones overtake PC sales for the first time. The number of people on the mobile web globally has doubled, reaching one billion and in the UK there are now 20 million mobile internet users. If we think of search as being a barometer of consumer interest, in just 12 months there has been a huge shift.

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Geography meets Social Media on 'Geosocial' sites

Ted Landphair of voanews.com writes:

There’s a well-worn phrase in real estate: “location, location, location,” meaning that where a property is located, alone, means more than anything else when it comes to assessing its value.

But ‘location’ is getting new meanings in these days of smartphones and other hand-held devices.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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