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Wednesday, February 9, 2011

Ericsson cuts size and costs with new antenna for mobile networks

Ericsson AIREarlier this week we heard from Alcatel-Lucent and their lightRadio solution, which promised “the capability to make base stations and antennas virtually invisible”.

Now comes what sounds - at least in part - like a similar product from Ericsson. They’re launching the Ericsson AIR (antenna integrated radio) solution at Mobile World Congress next week. AIR integrates the antenna into the radio unit, cutting both energy consumption and installation time.

Ulf Ewaldsson, Vice President and Head of Product Area Radio at Ericsson, said “AIR is the fruit of in-depth discussions with customers about their future requirements for highly efficient radio access solutions. AIR will not only cut operational costs substantially, but it will also ensure a smooth introduction of new technologies and frequency bands. We are experiencing a tremendous take off in mobile broadband and the user expectations on speed and coverage are increasing the demands on the networks. In order to cope with the future capacity demands, we have a clearly defined small cell strategy. I am proud to announce that the AIR architecture is the first stepping stone towards a heterogeneous network.”

The new design has resulted from a partnership between Ericsson and antenna company Kathrein. AIR will be available to network operators in the second half of 2011.

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Opinion Articles

Last week at The Fonecast: 26th September 2011

Mark Bridge writes:

Welcome to a summary of last week’s mobile industry news from TheFonecast.com.

The biggest mobile-flavoured story from the past seven days was probably HP’s replacement of its president and CEO. Léo Apotheker is out after less than a year, replaced by former eBay CEO Meg Whitman. It’s not likely to affect the company’s plans for webOS tablets and phones… but it’ll be interesting to see what Ms Whitman does next.

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Don't worry about Facebook Timeline... worry about your data, wherever it is

Mark Bridge writes:

I’m glad I don't work for Facebook. One minute everyone loves you, the next minute they hate you. Multiply that by the 500 million people now using Facebook every day and I’d be pretty insecure.

Author: The Fonecast
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Not all mystery shopping is a complete mystery

Mark Bridge writes:

If you’ve worked in retail, you’re probably aware of the ‘mystery shopper’. This is someone who appears to be a regular consumer but is actually reviewing your performance. Perhaps they’re working for your employer, maybe they’re conducting an independent survey, they may even be reporting for a magazine or newspaper. But they’re about as welcome as a knock on the front door when you’re at home in the shower.

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Only 17 per cent of advertisers have a mobile-optimised site

Google UK head of mobile advertising, Simon Morgan, considers the most significant developments in the field of m-commerce and crunches the mobile numbers.

Over the past year we've seen smartphones overtake PC sales for the first time. The number of people on the mobile web globally has doubled, reaching one billion and in the UK there are now 20 million mobile internet users. If we think of search as being a barometer of consumer interest, in just 12 months there has been a huge shift.

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Geography meets Social Media on 'Geosocial' sites

Ted Landphair of voanews.com writes:

There’s a well-worn phrase in real estate: “location, location, location,” meaning that where a property is located, alone, means more than anything else when it comes to assessing its value.

But ‘location’ is getting new meanings in these days of smartphones and other hand-held devices.

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