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Thursday, February 24, 2011

Mobile phone usability and design: we talk to MobiWire and Doro at Mobile World Congress

Mark Bridge writes:

The mobile user interface seems to fall in and out of fashion. Nokia and Apple have both transformed the mobile UI in previous years… but still the challenge of creating the ‘perfect’ user interface design remains.

This focus on mobile usability is the main topic of today’s special podcast, which includes Chris Millington of Doro UK and Jérôme Nadel from MobiWire.

MobiWire, better known as mobile manufacturer Sagem Wireless until earlier this month, has a new direction as well as a new name. Jerome Nadel, who’s Executive Vice President of User Experience and Marketing at the company, discusses the company’s departure from mobile manufacturing and its move into ‘connected consumer electronics’. He goes on to explain how usability encourages usage (and therefore generates revenue) before describing MobiWire’s new ‘Surface’ Android user experience.

“The brilliance of Apple with ‘There’s an app for that’ is becoming passé because you don’t need to have all of these monolithic apps that you go to; the service that they provide should come to you”, he says.

In my conversation with Chris Millington, MD for Doro UK and Ireland, we talk about the features that make mobile phones better-suited to older customers.

“It’s not really about old people, it’s about providing solutions that they require as they age”, he says. “Design is something very important to this user group; they don’t want to be seen as special. They appreciate nice design.”

You can listen to the podcast by using the built-in audio player or by clicking here.

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Opinion Articles

Last week at The Fonecast: 26th September 2011

Mark Bridge writes:

Welcome to a summary of last week’s mobile industry news from TheFonecast.com.

The biggest mobile-flavoured story from the past seven days was probably HP’s replacement of its president and CEO. Léo Apotheker is out after less than a year, replaced by former eBay CEO Meg Whitman. It’s not likely to affect the company’s plans for webOS tablets and phones… but it’ll be interesting to see what Ms Whitman does next.

Author: The Fonecast
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Don't worry about Facebook Timeline... worry about your data, wherever it is

Mark Bridge writes:

I’m glad I don't work for Facebook. One minute everyone loves you, the next minute they hate you. Multiply that by the 500 million people now using Facebook every day and I’d be pretty insecure.

Author: The Fonecast
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Not all mystery shopping is a complete mystery

Mark Bridge writes:

If you’ve worked in retail, you’re probably aware of the ‘mystery shopper’. This is someone who appears to be a regular consumer but is actually reviewing your performance. Perhaps they’re working for your employer, maybe they’re conducting an independent survey, they may even be reporting for a magazine or newspaper. But they’re about as welcome as a knock on the front door when you’re at home in the shower.

Author: The Fonecast
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Only 17 per cent of advertisers have a mobile-optimised site

Google UK head of mobile advertising, Simon Morgan, considers the most significant developments in the field of m-commerce and crunches the mobile numbers.

Over the past year we've seen smartphones overtake PC sales for the first time. The number of people on the mobile web globally has doubled, reaching one billion and in the UK there are now 20 million mobile internet users. If we think of search as being a barometer of consumer interest, in just 12 months there has been a huge shift.

Author: The Fonecast
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Geography meets Social Media on 'Geosocial' sites

Ted Landphair of voanews.com writes:

There’s a well-worn phrase in real estate: “location, location, location,” meaning that where a property is located, alone, means more than anything else when it comes to assessing its value.

But ‘location’ is getting new meanings in these days of smartphones and other hand-held devices.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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