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Tuesday, December 18, 2012

Unlimited free WiFi launches in London's Square Mile

The City of London Corporation has extended its partnership with WiFi provider The Cloud, enabling anyone to enjoy unlimited free WiFi inside the ‘Square Mile’ financial district.

There’s been a free WiFi service available in the City of London since 2007, although until now it’s only been free for the first 15 minutes. A temporary arrangement to provide unlimited access during the 2012 Olympic and Paralympic Games saw user numbers almost double compared with the previous three months.

Mark Boleat, Policy Chairman at the City of London Corporation, said “The Square Mile is home to 10,000 residents, 400,000 workers, and five million visitors a year. As the world’s leading global financial and business centre, the City of London has one of the biggest concentrations of smartphones in the UK so having the best communications infrastructure in place to access vital information on the move is of critical importance. This partnership between the City of London Corporation and The Cloud will ensure that the Square Mile keeps pace with growing demand in a rapidly evolving technological landscape.”

Free WiFi from The Cloud includes a content portal with information from Sky News and Sky Sports News, live travel updates and adult content filtering.

The Cloud provides around 15,000 WiFi hotspots across the UK; partners include Caffè Nero, Eat, First Great Western, Greggs, London Overground, Network Rail stations, PizzaExpress, Pret, Wagamama and WH Smith.

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Opinion Articles

Last week at The Fonecast: 26th September 2011

Mark Bridge writes:

Welcome to a summary of last week’s mobile industry news from TheFonecast.com.

The biggest mobile-flavoured story from the past seven days was probably HP’s replacement of its president and CEO. Léo Apotheker is out after less than a year, replaced by former eBay CEO Meg Whitman. It’s not likely to affect the company’s plans for webOS tablets and phones… but it’ll be interesting to see what Ms Whitman does next.

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Don't worry about Facebook Timeline... worry about your data, wherever it is

Mark Bridge writes:

I’m glad I don't work for Facebook. One minute everyone loves you, the next minute they hate you. Multiply that by the 500 million people now using Facebook every day and I’d be pretty insecure.

Author: The Fonecast
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Not all mystery shopping is a complete mystery

Mark Bridge writes:

If you’ve worked in retail, you’re probably aware of the ‘mystery shopper’. This is someone who appears to be a regular consumer but is actually reviewing your performance. Perhaps they’re working for your employer, maybe they’re conducting an independent survey, they may even be reporting for a magazine or newspaper. But they’re about as welcome as a knock on the front door when you’re at home in the shower.

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Only 17 per cent of advertisers have a mobile-optimised site

Google UK head of mobile advertising, Simon Morgan, considers the most significant developments in the field of m-commerce and crunches the mobile numbers.

Over the past year we've seen smartphones overtake PC sales for the first time. The number of people on the mobile web globally has doubled, reaching one billion and in the UK there are now 20 million mobile internet users. If we think of search as being a barometer of consumer interest, in just 12 months there has been a huge shift.

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Geography meets Social Media on 'Geosocial' sites

Ted Landphair of voanews.com writes:

There’s a well-worn phrase in real estate: “location, location, location,” meaning that where a property is located, alone, means more than anything else when it comes to assessing its value.

But ‘location’ is getting new meanings in these days of smartphones and other hand-held devices.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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