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Thursday, November 28, 2013

Printed interactive Bluetooth-enabled books and posters are just around the corner

Mark Bridge writes:

Imagine books that could automatically link with your tablet as you touched the pages. Or posters that reacted to your fingertips and displayed the results on your smartphone. It seems this kind of Bluetooth-enabled interactivity is just around the corner, thanks to tiny low-power processors and a patented printing process that doesn’t require specialised equipment.

In fact, next January’s International CES show will see a demonstration of QWERTY keyboards that cost just $10 (£6) and are printed on A4 paper.

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It’s achieved by combining the Nordic Semiconductor nRF51822 ‘system on a chip’ with printing from Cambridge-based Novalia and low-power Bluetooth v4.0 technology. A small battery-powered electronics module is attached to the printed material.

For the keyboard demonstration, a 120mm x 25mm control module with 2 watch batteries is attached to a sheet of A4-size paper that’s been printed with conductive ink and has a printed touch matrix underneath. The electronics are just 2mm deep, while the keyboard can be just 0.005mm thick. Thanks to the low power required by Bluetooth 4.0, the batteries will last for up to 18 months.

Novalia has already demonstrated an eight-button ‘switchboard’ and a drum poster that can either offer standalone sound effects or will work via an iPhone app.

Dr Kate Stone, founder and CEO of Novalia, said “All of the above demos can be achieved with an electronics control module as thin as 2mm in thickness and support an X-Y printed touch-pad as thin as 50-microns. The really clever bit, however, is being able to literally print touch sensors, with no metallic wiring, using local existing print processes anywhere in the world, and so at very low cost. And the functionality of all of these devices is defined in software and so could be shipped digitally. In particular I would love to see this technology being used to make everyday physical objects we all know and love, such as books and traditional music packaging, that have recently been in terminal commercial decline, perhaps being updated and possibly even made relevant again. And low cost keyboards made of paper could also form part of charitable and NGO initiatives to enable even the poorest people in the developing world to access modern technology for the first time. The possibilities are endless.”

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Opinion Articles

Last week at The Fonecast: 26th September 2011

Mark Bridge writes:

Welcome to a summary of last week’s mobile industry news from TheFonecast.com.

The biggest mobile-flavoured story from the past seven days was probably HP’s replacement of its president and CEO. Léo Apotheker is out after less than a year, replaced by former eBay CEO Meg Whitman. It’s not likely to affect the company’s plans for webOS tablets and phones… but it’ll be interesting to see what Ms Whitman does next.

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Don't worry about Facebook Timeline... worry about your data, wherever it is

Mark Bridge writes:

I’m glad I don't work for Facebook. One minute everyone loves you, the next minute they hate you. Multiply that by the 500 million people now using Facebook every day and I’d be pretty insecure.

Author: The Fonecast
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Not all mystery shopping is a complete mystery

Mark Bridge writes:

If you’ve worked in retail, you’re probably aware of the ‘mystery shopper’. This is someone who appears to be a regular consumer but is actually reviewing your performance. Perhaps they’re working for your employer, maybe they’re conducting an independent survey, they may even be reporting for a magazine or newspaper. But they’re about as welcome as a knock on the front door when you’re at home in the shower.

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Only 17 per cent of advertisers have a mobile-optimised site

Google UK head of mobile advertising, Simon Morgan, considers the most significant developments in the field of m-commerce and crunches the mobile numbers.

Over the past year we've seen smartphones overtake PC sales for the first time. The number of people on the mobile web globally has doubled, reaching one billion and in the UK there are now 20 million mobile internet users. If we think of search as being a barometer of consumer interest, in just 12 months there has been a huge shift.

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Geography meets Social Media on 'Geosocial' sites

Ted Landphair of voanews.com writes:

There’s a well-worn phrase in real estate: “location, location, location,” meaning that where a property is located, alone, means more than anything else when it comes to assessing its value.

But ‘location’ is getting new meanings in these days of smartphones and other hand-held devices.

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Podcast - 15th January 2016

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

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In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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