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Wednesday, October 6, 2010

Orange launches its own campaign-planning tool for mobile marketing

OrangeOrange has launched a new service to help companies make the best use of mobile media in marketing campaigns. The Orange Mobile Targeting Monitor, which uses independent 'Mobile Exposure' research from TNS, is available in the UK, France, Spain and Poland. Conducting simultaneous research across all four markets has enabled Orange to offer direct comparisons for multi-market campaigns.

Orange Mobile Exposure revealed that:
More than three-quarters of mobile media users in Europe think it's important that the sites they access on their mobiles are brands they know and trust,
Coupons and alerts for promotions are the most popular advertising formats in Europe,
UK mobile media users prefer to access the mobile internet using a browser rather than an app (70% versus 55%).

It's worth noting that the research favours iPhone users; almost a third of UK respondents (and a quarter of all the people surveyed in Europe) had an iPhone. The research itself shows that 61% of 'mobile media' users own a smartphone, with 19% owning an iPhone.

Paul Francois Fournier, Executive Vice President of Orange's Online and Advertising Business, said "At Orange we are continually finding new ways to link brands, advertisers and their audiences in the best way, whilst delivering a great customer experience.  By working together with our advertising clients and giving them an unequalled level of mobile intelligence, Orange can help brands use the right kind of  media and more effectively target audiences in a way that also brings benefits to mobile consumers. Combined with our deep customer knowledge, expertise in mobile and our experience as both a publisher and a leading advertising network – we believe Orange has created an invaluable service that can help advertisers best use mobile in their advertising media mix and let brands target relevant audiences that use or make purchases via mobile. For Orange, this truly demonstrates how our local customer understanding can create global value for advertisers."

[Mobile Exposure 2010 UK website]

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Opinion Articles

The cost of European roaming needn't be a worry

Mark Bridge writes:

Today’s podcast feature is a personal look at the cost of mobile ‘roaming’ in France.

At the beginning of July 2011 the rate for European roaming charges fell to a maximum of 38p per minute (incl. VAT) for calls made while abroad in the EU – and 12p per minute for calls received. There’s also a maximum 12p charge for sending text messages.

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This week at The Fonecast: 26th August 2011

Mark Bridge writes:

Today's news summary is a little early because I'm on holiday this afternoon. I'll be leaving Iain and James in charge... and, even though it's traditionally the "silly season", they'll have plenty to talk about in Wednesday's podcast.

A week ago, the big news in our podcast was Google's purchase of Motorola Mobility. This week it was HP's move away from webOS devices. And now we hear that Steve Jobs has stepped down from the CEO role at Apple, although he's remaining with the company as Chairman of the Board.

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Power your laptop by taking a walk

Rosanne Skirble of voanews.com writes:

Scientists at the University of Wisconsin-Madison have developed a technology that turns human motion into electricity.

In this week's journal Nature Communications, they describe how to power a cell phone or other mobile device - like a laptop computer or GPS system - by simply taking a walk.

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Nokia prices: how low can you go?

Mark Bridge writes:

This week Nokia has announced the latest iteration of its Symbian software platform: Symbian Belle, which follows the alphabetical theme started by Symbian Anna. Whether we'll reach Symbian Zoe, Zara or Zsa-Zsa before Symbian support ends in 2016 is another matter. But I digress.

Along with Symbian Belle came three new phones - yet it was two other Nokia phones announced from Kenya on Thursday that caught my eye.

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Don't bother looking for a dramatically reduced HP TouchPad in the UK

Mark Bridge writes:

This weekend, you could have picked up a HP TouchPad webOS tablet for $99. Both the HP USA online store and Best Buy in Canada were selling the obsolescent devices at a substantial discount.

Yet over here in the UK, we've seen nothing except a prize draw from The Carphone Warehouse and a less-than-£90 discount from Amazon. And I don't expect anything much better in the short-term.

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