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Friday, May 11, 2012

Tablets have become the favourite device for online shopping

People with tablets shop more on their devices than PC and smartphone users, according to new research from mobile advertising network InMobi and mobile marketing agency Mobext.

The new report, entitled ‘The Role of Tablets in the Consumer Sales Journey’, contacted more than 8,400 people worldwide. It found that 69% of tablet users had shopped via their device in the last 30 days.

The majority of tablet users in the UK said it was easier to access media content on a tablet than on a mobile or laptop/desktop computer. In addition, the research found that tablet users used their device for online purchases more regularly than any other connected device.

Tablet use is even affecting high-street purchasing, with over 20% of tablet users saying they now shopped less in ‘bricks and mortar’ stores since purchasing their device.

John Stoneman, InMobi’s Sales Director for the EME region, said “Media consumption habits are indeed evolving, with digital consumers supplementing or even replacing time spent with traditional forms of media, such as print readership and much purchasing now happens in the home via a mobile device. The research shows there is a strong correlation between the use of tablet devices and TV viewing, with the UK showing the highest levels of ‘dual-screening’ across the globe. Considering the path to purchase point; tablets are being used to research and browse products; which is then followed by a decision to buy the product. Notably we discovered that when consumers shop on tablets, they spend more than on any other device.”

Almost a third of non-tablet owners said they were likely to purchase one in the next six months.

InMobi and Mobext have now produced a Connected Device planning tool that allows advertisers to determine which devices should be up considered when planning digital campaigns to target consumers using multiple devices.

Mobiext/InMobi: the role of connected devices (click to enlarge)

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Categories: Retailing, NewsNumber of views: 10422

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1 comments on article "Tablets have become the favourite device for online shopping"

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edwardstum

5/11/2012 12:19 PM


This website Printapons and retail me not very beneficial to increasing the speed of online shopping as well as the ease of finding the best price and coupons, which is the whole reason for shopping online.

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Opinion Articles

The cost of European roaming needn't be a worry

Mark Bridge writes:

Today’s podcast feature is a personal look at the cost of mobile ‘roaming’ in France.

At the beginning of July 2011 the rate for European roaming charges fell to a maximum of 38p per minute (incl. VAT) for calls made while abroad in the EU – and 12p per minute for calls received. There’s also a maximum 12p charge for sending text messages.

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This week at The Fonecast: 26th August 2011

Mark Bridge writes:

Today's news summary is a little early because I'm on holiday this afternoon. I'll be leaving Iain and James in charge... and, even though it's traditionally the "silly season", they'll have plenty to talk about in Wednesday's podcast.

A week ago, the big news in our podcast was Google's purchase of Motorola Mobility. This week it was HP's move away from webOS devices. And now we hear that Steve Jobs has stepped down from the CEO role at Apple, although he's remaining with the company as Chairman of the Board.

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Power your laptop by taking a walk

Rosanne Skirble of voanews.com writes:

Scientists at the University of Wisconsin-Madison have developed a technology that turns human motion into electricity.

In this week's journal Nature Communications, they describe how to power a cell phone or other mobile device - like a laptop computer or GPS system - by simply taking a walk.

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Nokia prices: how low can you go?

Mark Bridge writes:

This week Nokia has announced the latest iteration of its Symbian software platform: Symbian Belle, which follows the alphabetical theme started by Symbian Anna. Whether we'll reach Symbian Zoe, Zara or Zsa-Zsa before Symbian support ends in 2016 is another matter. But I digress.

Along with Symbian Belle came three new phones - yet it was two other Nokia phones announced from Kenya on Thursday that caught my eye.

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Don't bother looking for a dramatically reduced HP TouchPad in the UK

Mark Bridge writes:

This weekend, you could have picked up a HP TouchPad webOS tablet for $99. Both the HP USA online store and Best Buy in Canada were selling the obsolescent devices at a substantial discount.

Yet over here in the UK, we've seen nothing except a prize draw from The Carphone Warehouse and a less-than-£90 discount from Amazon. And I don't expect anything much better in the short-term.

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