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Monday, April 11, 2011

Half of all tablet device sales will be Apple iPads for the next three years

A new report from Gartner says the Apple iOS will dominate table device sales until 2015 - and will account for more than half of annual tablet sales for the next three years.

69% of tablets sold this year are expected to have the Apple iOS, dropping to 47% in 2015. Meanwhile the Google Android OS is forecast to almost double its share of the media tablet market from 20% in 2011 to 39% in 2015.

Carolina Milanesi, research vice president at Gartner, said “Seeing the response from both consumers and enterprises to the iPad, many vendors are trying to compete by first delivering on hardware and then trying to leverage the platform ecosystem. Many, however, are making the same mistake that was made in the first response wave to the iPhone, as they are prioritizing hardware features over applications, services and overall user experience. Tablets will be much more dependent on the latter than smartphones have been, and the sooner vendors realize that the better chance they have to compete head-to-head with Apple.”

Worldwide sales of media tablets to end-users by OS (thousands of units)

OS

2010

2011

2012

2015

Apple iOS

  14,766

  47,964

   68,670

  138,497

Market share (%)

83.9

68.7

63.5

47.1

Android

2,502

13,898

26,382

113,457

Market Share (%)

14.2

19.9

24.4

38.6

MeeGo

107

788

1,271

3,057

Market share (%)

0.6

1.1

1.2

1.0

webOS

0

2,796

4,245

8,886

Market share (%)

0.0

4.0

3.9

3.0

PlayBook QNX

0

3,901

7,134

29,496

Market share (%)

0.0

5.6

6.6

10.0

Other Operating Systems

234

432

510

700

Market share (%)

1.3

0.6

0.5

0.2

Total Market

17,610

   69,780

   108,211

   294,093

Source: Gartner (April 2011)

Gartner has defined a ‘media tablet’ as a device whose primary focus is the consumption of media. It’s based on a touch-screen display with a diagonal dimension that is over 5 inches and is designed for handheld use (i.e. screen size up to around 15 inches). The media tablet runs a ‘lightweight’ OS such as Android/ iOS or a subset of a fully-featured OS such as Windows.

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Opinion Articles

Will LG buy webOS from HP?

Mark Bridge writes:

Google and Motorola. HP and webOS. Each apparently heading in opposite directions when it comes to strategy.

However, although HP has pretty much pulled the plug on making webOS devices, it's not calling time on the webOS platform.

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Didn't predict the recent events at Google, Motorola and HP? Don't worry about it

Mark Bridge writes:

Let’s face it, last week’s Google/Motorola deal wasn’t widely predicted. Stasys Bielinis of Unwired View deserves a round of applause but I don’t remember hearing anyone else suggesting this radical move.

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This week at The Fonecast: 20th August 2011

Mark Bridge writes:

Welcome to this week's UK mobile industry news summary from TheFonecast.com. After a week's holiday on the scenic north coast of Norfolk, which not only lacks cellsites but also hills to put them on, it's good to finally see the '3G' indicator reappear on my phone. My week off may have been relatively quiet - but the last few days have more than made up for it.

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Ian Hook from Compliant Phones talks about mobile phone call recording

Mark Bridge writes:

Recording a phone call made by a mobile phone isn’t particularly difficult – it's something we do regularly for our podcasts – but recording every call made and received by a mobile phone isn't so easy. It's even more of a problem for companies with dozens or even hundreds of employees using mobile phones... and yet, for many organisations, this type of thing will soon be a legal requirement.

To learn more, I've been talking to Ian Hook, vice-president of marketing at Compliant Phones. I started by asking Ian why companies would want to record all their mobile phone calls.

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Vopium puts a friendly face on mobile VoIP

Mark Bridge writes:

Voice over IP – the ability to make phone calls over the internet - is a topic we covered in our first-ever podcast five years ago. At times it promised to change the way we used mobile phones... so what's been happening?

I've been talking to Tanveer Sharif, CEO and co-founder of international call service Vopium, to learn more.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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