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Sunday, May 22, 2011

It's not a mobile wallet. It's just a phone.

Mark Bridge writes:

Don’t get me wrong. I’m excited about the idea of mobile payments (despite the occasional appearance to the contrary). But I think the Quick Tap launch and all this talk of a ‘mobile wallet’ is a little overhyped. And here are the three main reasons why:

1. Contactless payments have been in the UK for almost four years. This is just another type of contactless card.

2. Mobile payments have - in various forms - been with us for well over a decade. This is just another mobile payment mechanism.

3. There’s no app on your smartphone that’ll hold a condom, a couple of first-class stamps and a book of matches.

All this suggests the mobile wallet isn’t going to replace the wallet-wallet for a while.

Until buses all take mobile payments, gym lockers all take mobile payments and parking meters all take mobile payments, you'll still need cash.

Until every retailer has an NFC card reader - payWave, PayPass and the like - you'll still need conventional credit and debit cards.

And until contactless payment technology is perfect... and your phone becomes invulnerable to physical damage... you'll want some kind of back-up.

However, it’s not all bad. Leaving aside the vast number of Quick Tap Toccos that’ll be sold to curious people within the mobile industry, mobile payments are likely to become another string to your smartphone’s bow.

In the same way that my phone offers a camera if I haven’t got a ‘proper’ camera with me and a video player if I don’t need a big screen, it’ll provide a useful backup if I forget my real wallet. One day it may even replace cash payments. But the end of cash?  Not for a long while.

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1 comments on article "It's not a mobile wallet. It's just a phone."

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James Rosewell

5/23/2011 3:46 PM

Surely anyone carrying a Quick Tap phone will not be considered attractive enough by the opposite sex to need condoms? That just leaves the matches and the stamps.

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Opinion Articles

UK riots hit the mobile industry

Mark Bridge writes:

Having just returned from a week's holiday in a part of the country where mobile coverage was surprisingly sparse, it struck me how much mobile phones were linked to the recent English riots and looting.

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Rhona Cashman from OtterBox explains the secrets of mobile phone cases

Mark Bridge writes:

A mobile phone case is often seen simply as a revenue opportunity for retailers. But, as you might expect, there's a lot more to this type of accessory than first meets the eye.

I started this week's podcast feature by asking Rhona Cashman from protective case manufacturer OtterBox why mobile phone dealers should be discerning about the cases they sell.

Author: The Fonecast
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Steve Ballmer and Rupert Murdoch - both troubled by their one-percent businesses

Mark Bridge writes:

Last month, News Corporation's Rupert Murdoch said the News of the World had accounted for just 1% of his global business. It's a figure that put the overall size of News Corp into perspective.

This week, some analysis of Microsoft's financial results seems to suggest Windows Phone is only generating a similarly small percentage for its parent.

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Google claims 'hostile campaign' against Android by Microsoft and Apple

Mark Bridge writes:

David Drummond, Google's Senior Vice President and Chief Legal Officer, has just written a blog post that describes an 'anti-competitive strategy' against Android by companies including Apple, Microsoft and Oracle. Entitled "When patents attack Android", it points out that more than 550,000 Android devices are now activated every day... and says this has resulted in "a hostile, organized campaign against Android".

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I'm unconvinced about the new T-Mobile hybrid tariff

Mark Bridge writes:

I don't like marketing spin. You know, the kind of thing where the small print contradicts the headlines or where an embarrassing u-turn becomes a benefit. Given my chosen profession, I find it tends to stand out.

And so I turn my attention to T-Mobile's new 'You Fix' tariff. Sounds rather like T-Mobile's 2005 'U-Fix' tariff, but that may be coincidence. You pay a fixed monthly fee and - if you use all of your inclusive calls - you can add an additional allowance during the month by paying a bit more. Rather like buying a top-up on a prepay phone.

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