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Thursday, September 1, 2011

LG to reveal 3D game converter for mobile phones

Next week’s IFA 2011 show in Berlin will see LG Electronics demonstrating its OpenGL-based 2D to 3D game conversion engine for mobile phones. It’s planned to include this in an update for LG Optimus 3D smartphones starting from October.

The 3D Game Converter will help game companies offer 3D versions of existing 2D games without major investments, while smartphone users will be able to convert 2D games into free 3D versions whenever they want.

When a user opens a 2D mobile game through the 3D Game Converter, the program automatically scans the game to see if’s already been optimised for 3D conversion. If so, it’ll be converted into 3D automatically - and if not, the user will be able to adjust the settings manually. Optimised settings for approximately fifty 2D games will be available when the service launched - and another fifty are expected to be added by the end of the year.

Dr Henry Nho, LG’s 3D Technology Evangelist, said “Far from being a gimmick, LG’s 3D Game Converter automatically recognizes the depth information based on the location of each object and separates the 2D graphic images for each eye. Using the existing depth information, the 3D Game Converter generates two different images -- one for the foreground and one for the background. It then uses a thin film called Parallax Barrier on the display to show the left image to the left eye and the right image to the right eye, creating an illusion of visual depth.”

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Opinion Articles

UK riots hit the mobile industry

Mark Bridge writes:

Having just returned from a week's holiday in a part of the country where mobile coverage was surprisingly sparse, it struck me how much mobile phones were linked to the recent English riots and looting.

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Rhona Cashman from OtterBox explains the secrets of mobile phone cases

Mark Bridge writes:

A mobile phone case is often seen simply as a revenue opportunity for retailers. But, as you might expect, there's a lot more to this type of accessory than first meets the eye.

I started this week's podcast feature by asking Rhona Cashman from protective case manufacturer OtterBox why mobile phone dealers should be discerning about the cases they sell.

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Steve Ballmer and Rupert Murdoch - both troubled by their one-percent businesses

Mark Bridge writes:

Last month, News Corporation's Rupert Murdoch said the News of the World had accounted for just 1% of his global business. It's a figure that put the overall size of News Corp into perspective.

This week, some analysis of Microsoft's financial results seems to suggest Windows Phone is only generating a similarly small percentage for its parent.

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Google claims 'hostile campaign' against Android by Microsoft and Apple

Mark Bridge writes:

David Drummond, Google's Senior Vice President and Chief Legal Officer, has just written a blog post that describes an 'anti-competitive strategy' against Android by companies including Apple, Microsoft and Oracle. Entitled "When patents attack Android", it points out that more than 550,000 Android devices are now activated every day... and says this has resulted in "a hostile, organized campaign against Android".

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I'm unconvinced about the new T-Mobile hybrid tariff

Mark Bridge writes:

I don't like marketing spin. You know, the kind of thing where the small print contradicts the headlines or where an embarrassing u-turn becomes a benefit. Given my chosen profession, I find it tends to stand out.

And so I turn my attention to T-Mobile's new 'You Fix' tariff. Sounds rather like T-Mobile's 2005 'U-Fix' tariff, but that may be coincidence. You pay a fixed monthly fee and - if you use all of your inclusive calls - you can add an additional allowance during the month by paying a bit more. Rather like buying a top-up on a prepay phone.

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