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Monday, February 25, 2013

Tethercell battery adaptor wins Bluetooth Breakthrough Awards

Last night the Bluetooth Special Interest Group announced the winners of its inaugural Bluetooth Breakthrough Awards competition.

Asthmapolis, which combines Bluetooth-enabled inhaler sensors with a mobile application to help asthma sufferers, won in the Product category. The winner of the Application category was another health-related company: Swissmed Mobile, whose MedM Platform collects data via Bluetooth technology from a variety of medical devices.

Tethercell app

Winner of the Prototype category - and overall winner, chosen from over 300 submissions - was the Tethercell battery adaptor, a product that enables almost any product using AA batteries to be controlled or monitored via Bluetooth.

Suke Jawanda, Chief Marketing Officer of the Bluetooth SIG, said “Innovations made possible by Bluetooth technology are exploding worldwide – every day we are seeing new companies, some in markets where wireless connectivity was previously impossible, developing innovative products using Bluetooth technology. The winners of the Bluetooth Breakthrough Awards are extraordinary in that they take an everyday product, like a battery or an inhaler, and make it smarter. A standard inhaler can now gather data and turn it into useful, possibly life-saving, information thanks to Asthmopolis. A tiny adaptor for a battery can give wireless control to any AA battery powered device courtesy of Tethercell. Bluetooth SIG member companies are turning the Bluetooth SIG vision of the connected world into reality by making everyday products more convenient, smarter, and ultimately better with Bluetooth.”

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Opinion Articles

UK riots hit the mobile industry

Mark Bridge writes:

Having just returned from a week's holiday in a part of the country where mobile coverage was surprisingly sparse, it struck me how much mobile phones were linked to the recent English riots and looting.

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Rhona Cashman from OtterBox explains the secrets of mobile phone cases

Mark Bridge writes:

A mobile phone case is often seen simply as a revenue opportunity for retailers. But, as you might expect, there's a lot more to this type of accessory than first meets the eye.

I started this week's podcast feature by asking Rhona Cashman from protective case manufacturer OtterBox why mobile phone dealers should be discerning about the cases they sell.

Author: The Fonecast
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Steve Ballmer and Rupert Murdoch - both troubled by their one-percent businesses

Mark Bridge writes:

Last month, News Corporation's Rupert Murdoch said the News of the World had accounted for just 1% of his global business. It's a figure that put the overall size of News Corp into perspective.

This week, some analysis of Microsoft's financial results seems to suggest Windows Phone is only generating a similarly small percentage for its parent.

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Google claims 'hostile campaign' against Android by Microsoft and Apple

Mark Bridge writes:

David Drummond, Google's Senior Vice President and Chief Legal Officer, has just written a blog post that describes an 'anti-competitive strategy' against Android by companies including Apple, Microsoft and Oracle. Entitled "When patents attack Android", it points out that more than 550,000 Android devices are now activated every day... and says this has resulted in "a hostile, organized campaign against Android".

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I'm unconvinced about the new T-Mobile hybrid tariff

Mark Bridge writes:

I don't like marketing spin. You know, the kind of thing where the small print contradicts the headlines or where an embarrassing u-turn becomes a benefit. Given my chosen profession, I find it tends to stand out.

And so I turn my attention to T-Mobile's new 'You Fix' tariff. Sounds rather like T-Mobile's 2005 'U-Fix' tariff, but that may be coincidence. You pay a fixed monthly fee and - if you use all of your inclusive calls - you can add an additional allowance during the month by paying a bit more. Rather like buying a top-up on a prepay phone.

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