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Thursday, April 24, 2014

Microsoft joins the Power Matters Alliance wireless charging group

The Power Matters Alliance (PMA) has announced that Microsoft Corporation is its newest member.

Originally formed in 2012, PMA is an organisation working towards global interoperability for wireless charging. Board members currently include AT&T, Duracell, Starbucks and the US Government’s Energy Star programme.

PMA wireless charging spots are already available at some Starbucks coffee shops and McDonalds restaurants in the USA.

Ron Resnick, president of the PMA, said “Microsoft is a great example of an innovative company that can help fuel adoption of the technology on a large scale in many different areas of consumer electronics. It is critical to get the industry moving in the right direction and create as many options for consumers as possible to fuel the widespread adoption of wireless charging. The goal of the PMA is to serve the industry in the best way possible. To that end, we invite industry leaders from all walks to join the organization and help define the future of wireless power delivery.”

In February PMA started working with The Alliance for Wireless Power (A4WP) to consolidate their wireless charging standards.

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Opinion Articles

UK riots hit the mobile industry

Mark Bridge writes:

Having just returned from a week's holiday in a part of the country where mobile coverage was surprisingly sparse, it struck me how much mobile phones were linked to the recent English riots and looting.

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Rhona Cashman from OtterBox explains the secrets of mobile phone cases

Mark Bridge writes:

A mobile phone case is often seen simply as a revenue opportunity for retailers. But, as you might expect, there's a lot more to this type of accessory than first meets the eye.

I started this week's podcast feature by asking Rhona Cashman from protective case manufacturer OtterBox why mobile phone dealers should be discerning about the cases they sell.

Author: The Fonecast
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Steve Ballmer and Rupert Murdoch - both troubled by their one-percent businesses

Mark Bridge writes:

Last month, News Corporation's Rupert Murdoch said the News of the World had accounted for just 1% of his global business. It's a figure that put the overall size of News Corp into perspective.

This week, some analysis of Microsoft's financial results seems to suggest Windows Phone is only generating a similarly small percentage for its parent.

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Google claims 'hostile campaign' against Android by Microsoft and Apple

Mark Bridge writes:

David Drummond, Google's Senior Vice President and Chief Legal Officer, has just written a blog post that describes an 'anti-competitive strategy' against Android by companies including Apple, Microsoft and Oracle. Entitled "When patents attack Android", it points out that more than 550,000 Android devices are now activated every day... and says this has resulted in "a hostile, organized campaign against Android".

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I'm unconvinced about the new T-Mobile hybrid tariff

Mark Bridge writes:

I don't like marketing spin. You know, the kind of thing where the small print contradicts the headlines or where an embarrassing u-turn becomes a benefit. Given my chosen profession, I find it tends to stand out.

And so I turn my attention to T-Mobile's new 'You Fix' tariff. Sounds rather like T-Mobile's 2005 'U-Fix' tariff, but that may be coincidence. You pay a fixed monthly fee and - if you use all of your inclusive calls - you can add an additional allowance during the month by paying a bit more. Rather like buying a top-up on a prepay phone.

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