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Thursday, May 22, 2014

Consumers think mobile networks would be best at providing video calling services

Consumers think mobile video calling services provided by mobile network operators would be better than those provided by third-party ‘over the top’ providers. That’s according to a survey commissioned by telecoms software specialist OpenCloud and carried out by YouGov across the UK, France, Germany and the USA.

Mobile operators were rated as potentially more capable than OTT service providers on four criteria: ease of use, number of contacts reachable, quality of video and use of the service across multiple devices.

Overall, 32% of people covered by the survey used OTT voice or video calling services on any device - and 18% used their mobile phone. Of those people currently using mobile video calling apps, 38% expected their use of video calling to increase over the next year.

When current video call users and non-users were asked whether they’d be interested in video calling services from their operator, a total of 37% showed ‘significant’ interest. 74% of those said they’d be interested in an operator-provided app while 89% would be interested in a ‘native’ experience similar to making a regular voice call.

The survey also showed potential for mobile operators to ‘poach’ existing OTT users: 60% of people already using OTT voice and/or video calling services said they’d be interested in an operator-provided service.

Mark Windle, Head of Marketing at OpenCloud, said “The use of video-calling services is set to grow. Following the launch of 4G, the video-calling market is now up for grabs and OTT services and operators’ Video-over-LTE (VoLTE) services will compete for their share. OTT brands have been successful in offering innovative video-calling, but with consumers appearing to believe that the network operators can now do better there is opportunity for them to regain some lost ground. Operators will need to address both perceived and actual levels of service innovation in a cost-competitive way in order to capitalise on this opportunity.”

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Opinion Articles

UK riots hit the mobile industry

Mark Bridge writes:

Having just returned from a week's holiday in a part of the country where mobile coverage was surprisingly sparse, it struck me how much mobile phones were linked to the recent English riots and looting.

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Rhona Cashman from OtterBox explains the secrets of mobile phone cases

Mark Bridge writes:

A mobile phone case is often seen simply as a revenue opportunity for retailers. But, as you might expect, there's a lot more to this type of accessory than first meets the eye.

I started this week's podcast feature by asking Rhona Cashman from protective case manufacturer OtterBox why mobile phone dealers should be discerning about the cases they sell.

Author: The Fonecast
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Steve Ballmer and Rupert Murdoch - both troubled by their one-percent businesses

Mark Bridge writes:

Last month, News Corporation's Rupert Murdoch said the News of the World had accounted for just 1% of his global business. It's a figure that put the overall size of News Corp into perspective.

This week, some analysis of Microsoft's financial results seems to suggest Windows Phone is only generating a similarly small percentage for its parent.

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Google claims 'hostile campaign' against Android by Microsoft and Apple

Mark Bridge writes:

David Drummond, Google's Senior Vice President and Chief Legal Officer, has just written a blog post that describes an 'anti-competitive strategy' against Android by companies including Apple, Microsoft and Oracle. Entitled "When patents attack Android", it points out that more than 550,000 Android devices are now activated every day... and says this has resulted in "a hostile, organized campaign against Android".

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I'm unconvinced about the new T-Mobile hybrid tariff

Mark Bridge writes:

I don't like marketing spin. You know, the kind of thing where the small print contradicts the headlines or where an embarrassing u-turn becomes a benefit. Given my chosen profession, I find it tends to stand out.

And so I turn my attention to T-Mobile's new 'You Fix' tariff. Sounds rather like T-Mobile's 2005 'U-Fix' tariff, but that may be coincidence. You pay a fixed monthly fee and - if you use all of your inclusive calls - you can add an additional allowance during the month by paying a bit more. Rather like buying a top-up on a prepay phone.

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