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Tuesday, December 20, 2011

T-Mobile UK customers get opt-in offers powered by Blyk

Everything EverywhereEverything Everywhere has started offering a version of its ‘Orange Shots’ service to T-Mobile UK customers.

Orange Shots was launched last year. It sends interactive ads to customers depending on their preference and is managed by advertising specialist Blyk.

The new T-Mobile service will be called ‘You Choose’. Customers who choose to participate are asked about their interests and then receive tailored news, information and offers from relevant brands.

Gerry McQuade, Chief Marketing Officer for Non Consumer Mobile at Everything Everywhere, said “’We’re pleased to be rolling out our interactive mobile advertising service on T-Mobile for the first time. Only Everything Everywhere customers get to benefit from receiving great content and offers via SMS & MMS which they can interact with – enhancing their mobile experience whilst at the same time providing a great opportunity for relevant advertisers.”

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Opinion Articles

This week at The Fonecast: 30th July 2011

Mark Bridge writes:

Those quarterly figures keep coming. In our Wednesday podcast we talked about Apple and Nokia – and since then we’ve heard from Everything Everywhere, LG, Motorola, Samsung (with its multi-million selling Galaxy S II), Telefonica and Virgin Media. Each had something positive to stay, although some were more convincing than others.

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Burnside Telecom: the largest mobile phone manufacturer

Mark Bridge writes:

You could probably describe Burnside Telecom as the world's largest mobile phone manufacturer. No, not production volumes - but the physical size of its products.

This UK-based designer and manufacturer produces a variety of mobile devices, from office-style 'desktop mobile phones' to the type of rugged outdoor telephone used at railway crossings.

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New study finds no increased cancer risk for children using mobile phones

Mark Bridge writes:

We have a new "mobile phone cancer" report to read - but, despite the headline, it offers no concrete reassurance or firm proof.

The main problem, as we've said on many occasions, is that proving 'absolute safety' is nigh-on impossible... particularly when the technology and the usage patterns keep changing.

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Podcasts from The Fonecast: the best-kept secret of the UK mobile phone industry

Welcome to The Fonecast. We reckon we're the UK mobile phone industry's best-kept secret.

If this is the first time you’ve heard of us, we're podcasters and news reporters. Every Wednesday we produce a podcast - an online radio show - that brings you up to speed with everything that's been happening in the mobile business. And every Friday we take a closer look at a specific news story, a company, a product or a mobile trend.

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This week at The Fonecast: 23rd July 2011

Mark Bridge writes:

We've had a week packed with financial figures. Microsoft, Vodafone and Qualcomm were all relatively upbeat with their quarterly results. A 'thrilled' Apple shipped over 20 million iPhones in yet another record quarter, while Nokia shipped less than 17 million smartphones (and almost 72 million other mobile phones) in its 'disappointing' quarter.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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