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Monday, January 16, 2012

Amscreen digital advertising signs get Vodafone M2M SIM cards

Last year we reported that Clear Channel was building NFC mobile technology into its digital poster sites. Now comes news of another mobile-enabled advertising initiative.

UK digital media network Amscreen has announced a ‘machine-to-machine’ deal that will see Vodafone SIM cards built in to every one of Amscreen’s electronic signs across Europe.

It follows Amscreen’s agreement to expand its BP forecourt signs into European petrol stations last July.

Simon Sugar, CEO of Amscreen, said “We are really pleased that we’ve secured a deal with Vodafone. This universal agreement will help accelerate our expansion plans and will ensure 100% coverage and compliance for our network partners and our pan European advertisers. This extension of our partnership with Vodafone has come at the perfect time as Amscreen continues to grow globally.”

Amscreen currently provides digital advertising on 3,500 sites across the UK for clients such as BP, Shell and WH Smith.

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1 comments on article "Amscreen digital advertising signs get Vodafone M2M SIM cards"

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Sam Mathew

3/29/2012 10:53 AM

Digital advertising is considered to be more effective than an normal advertising boards. People usually do not pay attention to every advertising signs, that is why digital advertising signs came into existence, which work like an attention grabber. People are more tend to pay more attention to digital advertising. Digital advertising is more like electronic signs.

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Opinion Articles

This week at The Fonecast: 30th July 2011

Mark Bridge writes:

Those quarterly figures keep coming. In our Wednesday podcast we talked about Apple and Nokia – and since then we’ve heard from Everything Everywhere, LG, Motorola, Samsung (with its multi-million selling Galaxy S II), Telefonica and Virgin Media. Each had something positive to stay, although some were more convincing than others.

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Burnside Telecom: the largest mobile phone manufacturer

Mark Bridge writes:

You could probably describe Burnside Telecom as the world's largest mobile phone manufacturer. No, not production volumes - but the physical size of its products.

This UK-based designer and manufacturer produces a variety of mobile devices, from office-style 'desktop mobile phones' to the type of rugged outdoor telephone used at railway crossings.

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New study finds no increased cancer risk for children using mobile phones

Mark Bridge writes:

We have a new "mobile phone cancer" report to read - but, despite the headline, it offers no concrete reassurance or firm proof.

The main problem, as we've said on many occasions, is that proving 'absolute safety' is nigh-on impossible... particularly when the technology and the usage patterns keep changing.

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Podcasts from The Fonecast: the best-kept secret of the UK mobile phone industry

Welcome to The Fonecast. We reckon we're the UK mobile phone industry's best-kept secret.

If this is the first time you’ve heard of us, we're podcasters and news reporters. Every Wednesday we produce a podcast - an online radio show - that brings you up to speed with everything that's been happening in the mobile business. And every Friday we take a closer look at a specific news story, a company, a product or a mobile trend.

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This week at The Fonecast: 23rd July 2011

Mark Bridge writes:

We've had a week packed with financial figures. Microsoft, Vodafone and Qualcomm were all relatively upbeat with their quarterly results. A 'thrilled' Apple shipped over 20 million iPhones in yet another record quarter, while Nokia shipped less than 17 million smartphones (and almost 72 million other mobile phones) in its 'disappointing' quarter.

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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