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Monday, January 17, 2011

Chinese state television moves into mobile advertising

The mobile division of China Central Television says it’s “open for business” to potential advertisers. It’s partnered with mobile advertising provider 3rd Space to offer banner and video ads on its WAP portal and iPhone & Android apps.

China Central Television (CCTV) is the national TV station of the People’s Republic of China. It also runs a multi-media broadcasting platform that includes movies, newspapers and the internet – and has ambitions to become a global media network.

CCTV already attracts over 10 million unique visitors per day to its mobile internet portal and has seen over 3 million downloads of its iPhone app. The country’s Ministry of Information has forecast that over 150 million smartphones will be sold in China during 2011.

Warwick Hill, CEO of 3rd Space, said “With over 850 million mobile phone users in China, our agreement with CCTV positions 3rd Space as a leading company in the mobile advertising industry in China. We are working with a number of global brands to create innovative and engaging customer acquisition and retention strategies in China’s growing digital economy.”

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Opinion Articles

Last week at The Fonecast: 24th March 2014

The new iPhone no-one was expecting

Mark Bridge writes:

New Apple products! New Android smart watches!

You’d be forgiven for not having noticed either of those news stories last week. Apple did indeed announce a new iPhone – but it was simply a new iPhone 5c with just 8MB of memory.

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LTE fuels the race for the fastest network

Noam Green of Flash Networks writes:

The introduction and deployment of LTE networks offers real promise for both subscribers and operators worldwide. It brings the potential for revolutionary improvements in quality of experience for mobile broadband, and even faster downloads and video streaming.

Author: The Fonecast
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Last week at The Fonecast: 10th March 2014

Bye-bye Barcelona, hello Hanover

Mark Bridge writes:

As one show closes, so another show opens.

It’s now more than a week since we bid a sad farewell to Mobile World Congress 2014 – I imagine hotel rooms for 2nd to 5th March 2015 are already being booked – but there’s now CeBIT in Germany to look forward to. Prime Minister David Cameron kicked things off last night with a speech that talked about UK-German partnerships, more funding for research around the ‘Internet of Things’ and the development of 5G technology.

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WiFi technology, problems and solutions

explained by Professor Andrew Nix from the University of Bristol

In this presentation, which was originally given as part of the ‘Multimedia Content Delivery onto Mobile Platforms’ session at Mobile World Congress 2014, Professor Andrew Nix from the University of Bristol explains many of the often-forgotten truths about WiFi service.

If you’re an IT manager, working in a mobile phone shop, looking at tech product design or simply want to get the most from your mobile phone, Professor Nix has plenty of practical advice in this 20-minute video clip.

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Key themes from Mobile World Congress 2014

by Andrew Skinner, Relationship Director of the Technology, Media & Telecoms team at Barclays

The GSMA reported that 85,000 visitors attended Mobile World Congress this year, breaking all previous records for the show.

Andrew Skinner, Relationship Director of the Technology, Media & Telecoms team at Barclays, reflects on his time in Barcelona and some of the key themes to come out of this year’s show.

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