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Friday, February 21, 2014

Mobile phones and eBook readers are more 'personal' than tablets and PCs

Figures from the GlobalWebIndex market research study into digital consumers have provided a fascinating snapshot of mobile device usage.

Globally, Android was the most-used mobile operating system, climbing from 27% market share in 2011 to 65% by the end of 2013. Meanwhile, Apple’s iOS is only used by 20% of the global smartphone audience (despite having over 40% share in some countries).

When it comes to tablets, Android has 53% share and Apple iOS has 40%.

The most popular handset was Samsung with 36% global penetration, followed by Nokia (22%) and Apple’s iPhone with 19%.

Respondents were asked whether or not they shared their internet-enabled device with anyone else.

77% of mobile phone users said they didn’t share with anyone - and 57% of eBook reader owners also didn’t share. However, this figure fell to 53% of PC/laptop users (i.e. 47% shared with at least one person) and 46% of tablet users (i.e. 54% shared). Argentina was the top country for tablet sharing, where 73% of tablet owners allowed at least one other person to use their device.

Jason Mander, head of trends at GlobalWebIndex, said “It’s clear that device sharing is a major phenomenon, something which has big implications for how we understand the total number of people using the internet. This is especially common for tablets but it’s also happening with mobiles, devices which are usually considered to be the most ‘personal’.”

GlobalWebIndex interviews 170,000 people across 32 markets every year.

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Opinion Articles

Last week at The Fonecast: 24th March 2014

The new iPhone no-one was expecting

Mark Bridge writes:

New Apple products! New Android smart watches!

You’d be forgiven for not having noticed either of those news stories last week. Apple did indeed announce a new iPhone – but it was simply a new iPhone 5c with just 8MB of memory.

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LTE fuels the race for the fastest network

Noam Green of Flash Networks writes:

The introduction and deployment of LTE networks offers real promise for both subscribers and operators worldwide. It brings the potential for revolutionary improvements in quality of experience for mobile broadband, and even faster downloads and video streaming.

Author: The Fonecast
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Last week at The Fonecast: 10th March 2014

Bye-bye Barcelona, hello Hanover

Mark Bridge writes:

As one show closes, so another show opens.

It’s now more than a week since we bid a sad farewell to Mobile World Congress 2014 – I imagine hotel rooms for 2nd to 5th March 2015 are already being booked – but there’s now CeBIT in Germany to look forward to. Prime Minister David Cameron kicked things off last night with a speech that talked about UK-German partnerships, more funding for research around the ‘Internet of Things’ and the development of 5G technology.

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WiFi technology, problems and solutions

explained by Professor Andrew Nix from the University of Bristol

In this presentation, which was originally given as part of the ‘Multimedia Content Delivery onto Mobile Platforms’ session at Mobile World Congress 2014, Professor Andrew Nix from the University of Bristol explains many of the often-forgotten truths about WiFi service.

If you’re an IT manager, working in a mobile phone shop, looking at tech product design or simply want to get the most from your mobile phone, Professor Nix has plenty of practical advice in this 20-minute video clip.

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Key themes from Mobile World Congress 2014

by Andrew Skinner, Relationship Director of the Technology, Media & Telecoms team at Barclays

The GSMA reported that 85,000 visitors attended Mobile World Congress this year, breaking all previous records for the show.

Andrew Skinner, Relationship Director of the Technology, Media & Telecoms team at Barclays, reflects on his time in Barcelona and some of the key themes to come out of this year’s show.

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Recent Podcasts

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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