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Wednesday, March 12, 2014

Johan Lodenius of MediaTek talks about wearable devices, smartphone evolution and the importance of driving costs down

Podcast - 13th March 2014

This year's Mobile World Congress was notable for the number of product launches by handset manufacturers. To get a better understanding of recent announcements and potential developments in smartphone manufacturing, we spoke to a company responsible for processors that power millions of devices around the world.

Johan Lodenius of semiconductor company MediaTek gave us a simple overview of how 'fabless' manufacturing works, discussed developments in smartphones and wearable devices, contemplated the end of the PC era and talked about the importance of driving costs down.

"We think one of the coolest things is to make things accessible to people. We don't want to design technology for technology's own sake. We want to design it for it to be used by as many people as possible. It's very important that we integrate very hard and make things cost-effective so that the mass market can use it. To me, that's the biggest thing you can do. You can do anything if you have enough resources, enough money and do it very expensively, but it's very difficult to do this inexpensively for the masses. That's the key thing for me, personally, it drives me."

You can listen to this interview (and all our other podcasts) on our website audio player, via iTunes, by using our RSS feed, on the Stitcher.com app or by downloading the mp3 file directly.

Discover the latest mobile industry headlines as they happen by following us on Twitter or on our Facebook page. If you prefer updates by email, please sign up for our free weekly newsletter using the Register link in the top right-hand corner of our website.

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Opinion Articles

Last week at The Fonecast: 24th March 2014

The new iPhone no-one was expecting

Mark Bridge writes:

New Apple products! New Android smart watches!

You’d be forgiven for not having noticed either of those news stories last week. Apple did indeed announce a new iPhone – but it was simply a new iPhone 5c with just 8MB of memory.

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LTE fuels the race for the fastest network

Noam Green of Flash Networks writes:

The introduction and deployment of LTE networks offers real promise for both subscribers and operators worldwide. It brings the potential for revolutionary improvements in quality of experience for mobile broadband, and even faster downloads and video streaming.

Author: The Fonecast
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Last week at The Fonecast: 10th March 2014

Bye-bye Barcelona, hello Hanover

Mark Bridge writes:

As one show closes, so another show opens.

It’s now more than a week since we bid a sad farewell to Mobile World Congress 2014 – I imagine hotel rooms for 2nd to 5th March 2015 are already being booked – but there’s now CeBIT in Germany to look forward to. Prime Minister David Cameron kicked things off last night with a speech that talked about UK-German partnerships, more funding for research around the ‘Internet of Things’ and the development of 5G technology.

Author: The Fonecast
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WiFi technology, problems and solutions

explained by Professor Andrew Nix from the University of Bristol

In this presentation, which was originally given as part of the ‘Multimedia Content Delivery onto Mobile Platforms’ session at Mobile World Congress 2014, Professor Andrew Nix from the University of Bristol explains many of the often-forgotten truths about WiFi service.

If you’re an IT manager, working in a mobile phone shop, looking at tech product design or simply want to get the most from your mobile phone, Professor Nix has plenty of practical advice in this 20-minute video clip.

Author: The Fonecast
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Key themes from Mobile World Congress 2014

by Andrew Skinner, Relationship Director of the Technology, Media & Telecoms team at Barclays

The GSMA reported that 85,000 visitors attended Mobile World Congress this year, breaking all previous records for the show.

Andrew Skinner, Relationship Director of the Technology, Media & Telecoms team at Barclays, reflects on his time in Barcelona and some of the key themes to come out of this year’s show.

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