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Wednesday, May 18, 2016

The Nokia brand is returning to mobile phones and tablets

Android-powered devices being produced by a new Finnish company

Former mobile phone manufacturer Nokia has signed a deal that’ll see a new Finnish company producing Nokia-branded mobile phones and tablets.

The new company – HMD global – is being granted an exclusive branding and intellectual property licence to create Nokia-branded mobile phones and tablets for the next ten years. This will apply worldwide with the exception of Japan. Nokia will receive royalty payments for the sale of these products.

HMD is also working with Microsoft to acquire the rights to use the Nokia brand on feature phones; this deal is expected to be finalised later in 2016.

Over $500 million (around £343 million) is expected to be invested by HMD over the next three years to support the global marketing of its Nokia-branded devices, which will run on the Android operating system.

In a separate announcement, FIH Mobile Limited - a subsidiary of the Foxconn Technology Group (which is also known as Hon Hai Precision Industries) – has agreed to acquire Microsoft’s remaining feature phone business assets, including manufacturing, sales and distribution. HMD and Nokia have signed an agreement that’ll see them working with FIH to build a global business for Nokia-branded mobile phones and tablets. Microsoft will gain $350 million from the deal, with around 4,500 employees expected to be transferred (or offered the opportunity to join) either FIH or HMD. The development of Windows 10 Mobile and Lumia smart phones will not be affected.

Once the Microsoft deal is concluded, HMD will be led by Arto Nummela: a former Nokia employee who’s currently the head of Microsoft's global Feature Phones business and is also head of Microsoft's Mobile Devices business for Greater Asia, Middle East and Africa. President of HMD will be Florian Seiche, currently Senior Vice President for Europe Sales and Marketing at Microsoft Mobile. Nokia Technologies will have a seat on the Board of Directors of HMD.

Ramzi Haidamus, president of Nokia Technologies, said “Today marks the beginning of an exciting new chapter for the Nokia brand in an industry where Nokia remains a truly iconic name. Instead of Nokia returning to manufacturing mobile phones itself, HMD plans to produce mobile phones and tablets that can leverage and grow the value of the Nokia brand in global markets. Working with HMD and FIH will let us participate in one of the largest consumer electronics markets in the world while staying true to our licensing business model.”

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Opinion Articles

Last week at The Fonecast: 10th March 2014

Bye-bye Barcelona, hello Hanover

Mark Bridge writes:

As one show closes, so another show opens.

It’s now more than a week since we bid a sad farewell to Mobile World Congress 2014 – I imagine hotel rooms for 2nd to 5th March 2015 are already being booked – but there’s now CeBIT in Germany to look forward to. Prime Minister David Cameron kicked things off last night with a speech that talked about UK-German partnerships, more funding for research around the ‘Internet of Things’ and the development of 5G technology.

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WiFi technology, problems and solutions

explained by Professor Andrew Nix from the University of Bristol

In this presentation, which was originally given as part of the ‘Multimedia Content Delivery onto Mobile Platforms’ session at Mobile World Congress 2014, Professor Andrew Nix from the University of Bristol explains many of the often-forgotten truths about WiFi service.

If you’re an IT manager, working in a mobile phone shop, looking at tech product design or simply want to get the most from your mobile phone, Professor Nix has plenty of practical advice in this 20-minute video clip.

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Key themes from Mobile World Congress 2014

by Andrew Skinner, Relationship Director of the Technology, Media & Telecoms team at Barclays

The GSMA reported that 85,000 visitors attended Mobile World Congress this year, breaking all previous records for the show.

Andrew Skinner, Relationship Director of the Technology, Media & Telecoms team at Barclays, reflects on his time in Barcelona and some of the key themes to come out of this year’s show.

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Beer o’clock

Beer o’clock

at Mobile World Congress 2014

James Rosewell writes:

I noticed a new phenomenon at Mobile World Congress this year: Beer O’Clock. Come 5pm Monday through Wednesday, companies with larger booths would break out the Cerveza, Vino, Cava and a small number of Orange juices. All very sociable and fun… until the music started.

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Last week at The Fonecast: 3rd March 2014

The more things change, the more they stay the same

Mark Bridge writes:

So, that’s another Mobile World Congress in the bag. Yes, it was bigger than ever. Just like last year. Just like the year before, too.

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