Latest Podcast



Featured Articles

Wednesday, January 18, 2012

PC World turned to the Dark Side... now Vodafone signs Yoda for TV advertising

It seems only a couple of months ago that Darth Vader, Lord of the Sith, left the fictional Star Wars universe and started working for Currys and PC World. He’d obviously been pursuing the C3PO and R2D2 robots that had appeared in his employer’s TV advertising a year earlier.

Now it’s Vodafone’s turn to borrow from Star Wars, having signed 900-year-old Yoda to appear in a series of television adverts. The first ad, which is scheduled to appear on Channel 4 tomorrow night, shows Yoda discovering his Jedi skills aren’t needed to help Vodafone customers.

The 60-second TV advert features Vodafone RED Box, a service that automatically transfers the content of an old mobile phone to a new handset. Future ads will showcase Vodafone’s Data Test Drive, Tech Team and Buyback services.

Danielle Crook, Director of Brand Marketing at Vodafone UK, said “These small things can mean the world to our customers – it’s why we have developed a range of simple services to help them feel confidently connected on the go. The campaign with Yoda shows that you don’t need to be a Jedi Master to unlock the power of mobile internet.”

Print
Author: The Fonecast
1 Comments
Rate this article:
No rating

1 comments on article "PC World turned to the Dark Side... now Vodafone signs Yoda for TV advertising"

1
0
Avatar image

The Fonecast

1/18/2012 7:05 PM

I've just seen Windows Phone 7 and Yoda in the same video at the same time. What a start to 2012! I'm sure there a lot of Yodafone jokes going around Newbury at the moment.

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

The fight against mobile bullying gets smarter with Bully Block

Mark Bridge writes:

With mobile phones becoming smarter – and increasing numbers of children using these smartphones – it's not surprising to hear that bullies are taking advantage of mobile technology. 'Cyber-bullying' is now in the Oxford English Dictionary... and some people have even called for a ban on mobiles in schools in an attempt to reduce bullying.

Taking a high-tech perspective in the fight against mobile bullying is Sedgrid Lewis, CEO of Spy Parent LLC.

Author: The Fonecast
0 Comments
Article rating: No rating

Never mind iPhone 5, it's the Apple iPad 3 that could change the world

Mark Bridge writes:

I like a bit of competition. It can encourage innovation, whether it's NASA's moon landings or Formula 1's telemetry. And it can be entertaining to watch, from Premiership football to the Tour de France.

It's one of the reasons the mobile industry still excites me. Although the frenzied growth of the 1990s is gone, there are still many competing forces.

Author: The Fonecast
0 Comments
Article rating: No rating

This week at The Fonecast: 17th July 2011

Mark Bridge writes:

Much like the mainstream media, this week's news summary begins with 'voicemail hacking'. In our podcast feature on Friday we spoke to industry crime-fighter Jack Wraith about the security of voice messages. He explained how remote voicemail access was now much more secure than it was ten years ago, which is good news for everyone (except dodgy investigators).

Author: The Fonecast
0 Comments
Article rating: No rating

How safe is your voicemail... and how safe is your phone?

Mark Bridge writes:

In this week's podcast feature we're joined by Jack Wraith, chief executive for the Telecommunications UK Fraud Forum and chairman of the Mobile Industry Crime Action Forum.

He talks to Iain Graham about the current state of voicemail security and the improvements to mobile security we've seen in the last few years.

Author: The Fonecast
0 Comments
Article rating: No rating

Dead phone boxes are now ready for saving lives

Mark Bridge writes:

The public telephone box is disappearing as mobile phone coverage improves. In 2002, there were 92,000 BT phone boxes in the UK. Today, there are a total of 51,500 payphones… including 11,000 traditional red boxes. In order to preserve the appearance of rural life - if not the landline connection - BT has been asking parish councils across the UK if they'd like to adopt their local kiosk. Just £1 lets a community keep its red BT phone box (with the payphone taken out)… and 1,500 have been adopted so far.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First6566676870727374Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement