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Monday, February 28, 2011

A third of adults are mobile gamers, says research

New figures from PopCap Games have shown large increases in the usage and frequency of mobile game playing among US and UK adults.

33.6% of all adults in the USA and the United Kingdom say they’ve played a game on their mobile phone handset in the past month, with almost a quarter (24.6%) having played in the past week. The figure was much higher for smartphone users; 83% of them had played in the past week.

Overall, 73% of UK respondents and 44% of US respondents said they’d played a mobile phone game at least once in the past.

Dennis Ryan, EVP of Worldwide Publishing at PopCap, said “Mobile games are, along with social games, the hottest sector of the video game industry by far. As more people purchase smartphones and the entire process of finding, purchasing and playing mobile games becomes as simple as browsing the internet, the mobile games market is going to accelerate even more.”

PopCap, which is responsible for mobile games including Bejeweled and Plants vs Zombies, commissioned the survey from Information Solutions Group. A total of 2,425 mobile phone owners were surveyed by ISG in January 2011.

[Survey details (pdf)]

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Opinion Articles

This week at The Fonecast: 9th July 2011

Mark Bridge writes:

Roaming charges are back in the news this week. Not the latest round of price cuts (or, to be technically correct, lower price caps) but the European Commission's plans for the future. As well as continuing the downward pricing trend for a few more years, Neelie Kroes also wants wholesale interconnection at capped rates and the option of a separate 'roaming contract' when you travel abroad.

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The changing face of app stores

Mark Bridge writes:

When applications first hit the headlines, there were many stories about developers making small fortunes just from selling applications. Now there’s much more focus on promoting the app.

To understand what's changed - and to discover how developers get their apps noticed inside ever-expanding app stores - I spoke to Carsten Frien. He's CEO & co-founder of mobile advertising marketplace madvertise, a company that's based in Germany and has recently opened an office in the UK.

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Recycling mobile phones from Africa to Europe

Mark Bridge writes:

Recycling an unwanted mobile phone makes sense. It's good for the environment and it generates cash as well.

Newer phones recycled in Western Europe are likely to be reconditioned and resold locally, while older models may be reconditioned for use in developing countries. Damaged phones are either used for spares or are broken down for the metals and minerals in their components.

But what happens when people in those developing countries need to recycle their phones?

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The story behind the Pizza Express iPhone app

Mark Bridge writes:

Recently Pizza Express introduced a new iPhone application that lets customers book a restaurant table and pay their bill. The app was developed by 2ergo, a UK company based in Manchester.

Last week I spoke to Colin McCaffery, Product and Technology Director at 2ergo, to find out how difficult it was to get the app and the restaurant's own technology working together.

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RIM denies fire but admits to presence of smoke

Mark Bridge writes:

Anonymous opinions about technology are all over the web... and they're not always pleasant. PC versus Mac. Apple versus Android. WiMAX vs LTE. Even a relatively light-hearted rant can be misinterpreted. Still, if some unknown voice is trying to irritate you, you just ignore them - right?

Wrong. Not if you're Research In Motion.

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