Latest Podcast



Featured Articles

Monday, September 13, 2010

17 million Euro investment for Blyk

Virtual mobile network turned mobile media company Blyk has just finalised a 17 million Euro investment from a consortium of investors led by mobile venture capital firm Nexit.

Tore Teir, Chief Financial Officer at Blyk, said "This new investment round further solidifies the financial position of Blyk and will enable us to accelerate our successful operator partnership model and roll out the service with leading brands in new market areas. In today’s digital world generating engagement and response is a key requirement in capturing the global marketing dollars of the big brands. Blyk consistently generates average response rates of 25 % in each of the markets we operate in making it a very attractive media platform for advertisers.”

Blyk is currently partnering with Orange in the UK and with Vodafone in the Netherlands. An announcement about a commercial launch in India is expected soon.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Networks and operators, NewsNumber of views: 6788

Tags: advertising blyk marketing

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

This week at The Fonecast: 25th June 2011

Mark Bridge writes:

There's been a bit of a location-based theme in the mobile industry this week.

Hardly surprising, with a new report from Pyramid Research saying location-based advertising is becoming increasingly popular – and NAVTEQ revealing that most consumers are happy receiving promotional offers in exchange for free location-related content.

Author: The Fonecast
0 Comments
Article rating: No rating

New mobile payment mechanism launches... and I don't get it

Mark Bridge writes:

Let's talk mobile payments for a moment. Not using your 'mobile wallet' in shops but simply purchasing something online. Opening your phone's web browser and placing an order. Opening an app and buying an upgraded zombie-killing mega-gun. That kind of thing.

Author: The Fonecast
0 Comments
Article rating: No rating

Nokia and Sony Ericsson named as the next mobile brands to disappear

Mark Bridge writes:

Online financial news and commentary site 24/7 Wall St has published a list of ten brands it thinks will disappear next year. Among those named on the list of doom are Nokia and Sony Ericsson.

Author: The Fonecast
0 Comments
Article rating: No rating

Has Apple just patented the touchscreen?

Mark Bridge writes:

Imagine a mobile phone that can’t be built without the permission of Apple. Impossible?  Unrealistic?  Not necessarily.

This week, Apple was awarded US patent 7,966,578. It's an application that was originally filed at the end of 2007, almost a year after the iPhone was first revealed.

Author: The Fonecast
0 Comments
Article rating: No rating

NFC... but not as you know it

Mark Bridge writes:

There's more to NFC than mobile payments... and there's more to mobile payments than NFC.

The latest audio accessories from Nokia use 'contactless' NFC technology to speed up Bluetooth connections. Simply touch a compatible Nokia phone against the Play 360° loudspeaker and your music will play through the speaker. There's no need to bother with conventional Bluetooth pairing.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First6768697072747576Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement