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Sunday, March 2, 2014

IBM, smartphones and a graffiti wall: what's the real message?

Mark Bridge writes:

I was ready to poke fun at IBM for its sponsored graffiti wall at Mobile World Congress this year. Graffiti and IBM don't have a comfortable history, as anyone who remembers the Linux campaign from 2001 will tell you.

Not that there was anything wrong with the quality of its latest work. This mural was being created by Barcelona-based artist Philip Stanton and his team. They were doing a good job. You could watch the team sketching outlines and carefully using their brushes to paint characters, logos and products "telling the visual story of the event". Except... brushes?  Never mind whether or not graffiti is art. This isn't graffiti at all. Not by the contemporary definition.

That's surely some kind of metaphor, I thought. Doing something well but not really doing it right. Trying too hard to be one of the cool kids.

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Yet IBM doesn't need to create buzz - and it doesn't deserve my cynicism. It's already one of the cool kids. It isn't just a computing pioneer, it's a mobile computing pioneer. Never mind all the computer-in-a-suitcase stuff from the 1970s, it was IBM that created the world's first smartphone. This remarkable device was called Simon. Developed by IBM and made by Mitsubishi, the Simon Personal Communicator was sold by the BellSouth mobile network in the USA from summer 1994. He/it could handle phone calls, faxes, emails, pager messages and appointments... while the iconic Communicator was but a twinkle in Nokia's eye. Yet it's the Communicator we remember, not poor old Simon.

Twenty years later, IBM CEO Ginni Rometty used her keynote speech at MWC14 to announce the IBM Watson Mobile Developer Challenge, which is designed to encourage the adoption of the 'artificial intelligence' used by IBM's Watson project.

Watson is truly remarkable. It was smart enough to win the often baffling Jeopardy TV show, an achievement that's beyond most competitors. Unlike conventional software, Watson can understand context and it can learn - which means it behaves much like a person.

But smart doesn't always mean commercially successful. The real question is whether Watson will be adopted by mobile developers or whether someone else's AI system will be favoured in a couple of years.

IBM is doing some things well, certainly. Is it doing what the mobile world wants?  Only time will tell. But let's not talk about the graffiti, shall we?

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Opinion Articles

T-Mobile, the Information Commissioner's Office and the stolen customer information

Mark Bridge writes:

The Information Commissioner's Office - the UK authority that upholds information rights - has published details of its recent case involving T-Mobile. Contact information and expiry dates for minimum-term contracts were being sold to third parties, enabling mobile phone dealers to target potential customers who were in a position to sign a new contract... which could earn the dealer hundreds of pounds for a new connection.

Author: The Fonecast
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This week at The Fonecast: 11th June 2011

Mark Bridge writes:

On Monday there seemed to be a dearth of mobile news as the industry held its breath and waited for Steve Jobs to speak.

Why there was quite so much breath-holding beats me, because Apple had already told us what the announcement was going to cover. Anyway, we learned about iOS 5, which will arrive in the autumn, and its 200 new features – including a new messaging service called iMessage.

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Interview with Todd Levy about the family-friendly BloomWorlds Android app store

Mark Bridge writes:

Today's best-known stores mobile application stores are the Apple App Store and the Android Market, although independent app stores including GetJar and Handango have been with us for much longer.

And now there's another independent application store preparing to launch. The company behind it is called BloomWorlds – and I spoke to co-founder Todd R Levy for this week's podcast feature.

Author: The Fonecast
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Soon, no-one will care about mobile phone numbers - and the networks will love it

Mark Bridge writes:

Watch almost any American TV show from the 1960s - I'd recommend a good police procedural - and at some point after a few episodes there'll be a scene in a restaurant. One of the main characters will be dining and their meal will be interrupted by a waiter bringing a telephone to the table. The phone will probably have an implausibly long cable, although there may be a telephone socket nearby.

Author: The Fonecast
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Apple iMessage isn't going to kill SMS

Mark Bridge writes:

Apple iMessage is going to kill SMS. And then, when it's killed it, it'll dance on its grave. Anticlockwise. Whilst mocking every mobile network in the world.

Author: The Fonecast
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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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