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Monday, March 5, 2012

SingTel plans acquisition of mobile advertising business Amobee

Singapore Telecommunications (SingTel) has signed an agreement to acquire Amobee, a US-based mobile advertising business. It’s paying around $321 million (£202 million) for the seven-year-old business.

Amobee's management team will remain in active control of the company.

The announcement coincides with a reorganisation at SingTel, with SingTel creating a Digital L!fe Group that’ll include the organisation’s digital services.

Allen Lew, who’ll be CEO of Group Digital L!fe, said “The mobile advertising market is nascent and has significant potential for mobile operators, who are able to provide differentiated solutions across smartphones and feature phones, giving brands a better return on their marketing spend. We want to capture that growth in developed and emerging markets, starting with this acquisition. SingTel brings better value to customers as they are in control of the promotional message they receive. Likewise for brands, they will be able to reach out to the customers who are interested in their products and minimise wastage of ad spend. In a short time, Amobee has established itself as a leader in this market and we are excited to have the team on board. This expansion into the mobile marketing industry is part of our strategy to increase our share of the digital consumer wallet and will allow us to shape the digital ecosystem.”

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Opinion Articles

The days of our Twitter obsession may be numbered

Mark Bridge writes:

It's been a headline-grabbing couple of weeks for micro-blogging site Twitter. First it picks up London-based TweetDeck for what was probably around $40 million - and then it's built into the next version of Apple's iPhone and iPad operating system. From this autumn you'll be able to tweet from within the camera app, the web browser, the contact application and even YouTube on your iOS5 device.

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Taiwan tech firms challenge iPad with locally designed products

Ralph Jennings of voanews.com writes:

Taiwan's massive high-tech industry has long been synonymous with building gadgets cheaply for foreign companies. But at the country's annual technology convention, locally designed tablet computers are hoping to change that image by challenging Apple's wildly popular iPad.

After decades of making PCs at a discount for more well-known foreign companies, Taiwan firms are using their manufacturing experience to design their own machines.

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This week at The Fonecast: 4th June 2011

Mark Bridge writes:

I'll start with a personal comment. One of my friends has described my music taste as eclectic - and he didn't mean that in a good way. It probably explains why I've been sitting at my desk singing "melty head" to the tune of Lady Gaga's "Poker Face".

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Mobile phone radiation, cancer and the IARC

Mark Bridge writes:

On Tuesday this week the International Agency for Research on Cancer - part of the World Health Organisation - classified radiofrequency electromagnetic fields as possibly carcinogenic to humans.

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Carnival of the Mobilists 249

Mark Bridge writes:

This month's Carnival of the Mobilists is now online. It collects the best mobile blogging for the previous month and is hosted on a different mobile-related site every month.

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