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Tuesday, April 24, 2012

InMobi says Apple remains the most popular mobile manufacturer in the UK

Independent mobile advertising network InMobi has published the UK edition of its Quarterly Mobile Insights Report for January to March 2012. The number of mobile ads displayed using InMobi’s UK network increased to 9.5 billion over the 90 day period, with smartphone usage increasing by 12% from the previous quarter.

The Q1 2012 InMobi report keeps Apple’s iOS in the top spot with 45.7% of all ad impressions, although this is slightly down from Q4 2011. All top three handsets in Q1 2012 were Apple devices; the iPhone, iPad and iPod. In second place is Android, up to 26.1%.

Lee Blyth, Head of UK Sales at InMobi, said “This is our first Mobile Insights report in the UK this year, and we have seen a strong increase of the mobile web, which holds a 78 per cent share of total advertising impressions, a 20 per cent increase from Q4 2011. The InMobi network is serving 9.5 billion impressions, demonstrating that the reach offered by mobile devices to local, regional and global brands is continuing to grow. As 20 per cent more consumers use their mobile devices to access the mobile web, smartphone impressions now outnumber advanced phone impressions by more than 20 to 1, allowing more opportunities for premium publishers to create more engaging, interactive rich media ads.”

InMobi UK mobile OS share Q1 2012

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Opinion Articles

How the iPad changed business within a year

Mark Bridge writes:

Even the most cynical observer needs to admit that the Apple iPad is changing business. Cynics can argue that the world of work may not be changed permanently - and it may not be changed for good - but the way we work is definitely changing.

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This week at The Fonecast: 28th May 2011

Mark Bridge writes:

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Wireless backhaul interview with Gaby Junowicz of Siklu Communication

Mark Bridge writes:

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One of the areas most under pressure at the moment is 'backhaul'; essentially the connection between a cell site and the rest of the mobile network.

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Are Microsoft and Skype on their way to world domination?

Mark Bridge writes:

The TV in the bedroom switches on. "It's 6.45am. Good morning, Mark. Here are your news headlines for Tuesday 14th June 2016."

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Yahoo! and Ovi, Nokia and Microsoft

Mark Bridge writes:

With all the excitement about the partnership between Nokia and Microsoft, it's easy to forget another partnership between a major online brand and the Finnish mobile giant.

Exactly a year ago, Yahoo! and Nokia announced a worldwide strategic alliance that would see Nokia providing Yahoo!'s maps and navigation services under the Ovi brand, while Yahoo! would power Nokia's Ovi Mail and Ovi Chat services. The two companies would also work on sharing log-in details across Yahoo! and Ovi services.

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