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Friday, September 28, 2012

New focus on 'interactive print' for augmented reality pioneer Layar

Amsterdam-based augmented reality pioneer Layar says it’s adopting a new focus on ‘interactive print’, making it easier for businesses to bring multimedia interactivity to advertisements, packaging and other printed material.

The company launched a augmented reality mobile browser in 2009, superimposing internet-based information on top of real-world images shown by the camera in a smartphone. It’s recently passed 25 million downloads.

In a blog post, Layar CEO Quintin Schevernels said “We want to lead innovation in Interactive Print. We believe that now is the time to add interactivity to print. With over 25 million downloads of the Layar App and the early adoption of the Layar Creator, we are in a very strong position for this. However, the possibilities of Interactive Print are for a lot of companies still a big unknown. Therefore we will do additional investments in marketing, business development and customer service to create awareness for Interactive Print and help customers get started.”

The changes to Layar will result in two of the company’s co-founders leaving and an end to development of the virtual graffiti app Stiktu.

Layar launched an online self-service print industry tool called Layar Creator three months ago and has subsequently seen over 15,000 Creator accounts created.

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Opinion Articles

How the iPad changed business within a year

Mark Bridge writes:

Even the most cynical observer needs to admit that the Apple iPad is changing business. Cynics can argue that the world of work may not be changed permanently - and it may not be changed for good - but the way we work is definitely changing.

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This week at The Fonecast: 28th May 2011

Mark Bridge writes:

It’s often said that timing is everything. Or is it size?  I’m never sure.

Both came into play this week as online giant Google announced the forthcoming launch of its much-rumoured mobile payment service. Expect Google Wallet to arrive on the Nexus S 4G in the USA this summer.

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Wireless backhaul interview with Gaby Junowicz of Siklu Communication

Mark Bridge writes:

Some parts of the mobile industry have more glamour than others. New handsets often attract celebrity endorsements, while behind-the-scenes technology rarely hits the mainstream headlines unless it goes wrong.

One of the areas most under pressure at the moment is 'backhaul'; essentially the connection between a cell site and the rest of the mobile network.

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Are Microsoft and Skype on their way to world domination?

Mark Bridge writes:

The TV in the bedroom switches on. "It's 6.45am. Good morning, Mark. Here are your news headlines for Tuesday 14th June 2016."

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Yahoo! and Ovi, Nokia and Microsoft

Mark Bridge writes:

With all the excitement about the partnership between Nokia and Microsoft, it's easy to forget another partnership between a major online brand and the Finnish mobile giant.

Exactly a year ago, Yahoo! and Nokia announced a worldwide strategic alliance that would see Nokia providing Yahoo!'s maps and navigation services under the Ovi brand, while Yahoo! would power Nokia's Ovi Mail and Ovi Chat services. The two companies would also work on sharing log-in details across Yahoo! and Ovi services.

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