Latest Podcast



Featured Articles

Thursday, December 13, 2012

New survey finds nearly two-thirds of mobile video is watched at home

A new US-based study from the Interactive Advertising Bureau has found that 63% of digital video watching on mobile phones happens at home, not when the user is ‘on the move’. A significant portion (36%) of this home-based video watching takes place in a room where a TV, desktop computer or tablet is also available for viewing.

22% of mobile video watching took place because the respondents had planned to watch it, while 18% happened out of boredom. Just 3% took place because no other screen was available.

The research revealed that mobile video usage grows steadily throughout the day, peaking during evening ‘prime time TV’ hours. Music videos were the favourite genre (45% of viewers), followed by movie trailers (42%), tutorials (41%) and amusing short clips  (37%).

92% of viewers said they shared mobile video with other people after watching it; humorous short clips (66%) and music videos (52%) were most likely to be shared.

Anna Bager, Vice President and General Manager for the Mobile Marketing Center of Excellence at IAB, said “Digital video marketing has skyrocketed over the past year, and is primed to deliver even greater returns on a variety of screens – particularly on mobile phones. With the Digital Content NewFronts set for the spring, we’ll certainly see the depth and breadth of original video content that marketers can leverage to reach digital audiences. But this study points to a unique proposition for connecting with consumers who are watching that video content on mobile.”

[IAB Mobile Phone Video Diaries]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Applications, NewsNumber of views: 8730

Tags: usa research video television iab

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How the iPad changed business within a year

Mark Bridge writes:

Even the most cynical observer needs to admit that the Apple iPad is changing business. Cynics can argue that the world of work may not be changed permanently - and it may not be changed for good - but the way we work is definitely changing.

Author: The Fonecast
0 Comments
Article rating: No rating

This week at The Fonecast: 28th May 2011

Mark Bridge writes:

It’s often said that timing is everything. Or is it size?  I’m never sure.

Both came into play this week as online giant Google announced the forthcoming launch of its much-rumoured mobile payment service. Expect Google Wallet to arrive on the Nexus S 4G in the USA this summer.

Author: The Fonecast
0 Comments
Article rating: No rating

Wireless backhaul interview with Gaby Junowicz of Siklu Communication

Mark Bridge writes:

Some parts of the mobile industry have more glamour than others. New handsets often attract celebrity endorsements, while behind-the-scenes technology rarely hits the mainstream headlines unless it goes wrong.

One of the areas most under pressure at the moment is 'backhaul'; essentially the connection between a cell site and the rest of the mobile network.

Author: The Fonecast
0 Comments
Article rating: No rating

Are Microsoft and Skype on their way to world domination?

Mark Bridge writes:

The TV in the bedroom switches on. "It's 6.45am. Good morning, Mark. Here are your news headlines for Tuesday 14th June 2016."

Author: The Fonecast
0 Comments
Article rating: No rating

Yahoo! and Ovi, Nokia and Microsoft

Mark Bridge writes:

With all the excitement about the partnership between Nokia and Microsoft, it's easy to forget another partnership between a major online brand and the Finnish mobile giant.

Exactly a year ago, Yahoo! and Nokia announced a worldwide strategic alliance that would see Nokia providing Yahoo!'s maps and navigation services under the Ovi brand, while Yahoo! would power Nokia's Ovi Mail and Ovi Chat services. The two companies would also work on sharing log-in details across Yahoo! and Ovi services.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First7172737476787980Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«December 2024»
MonTueWedThuFriSatSun
2526272829301
2345678
9101112131415
16171819202122
23242526272829
303112345

Archive

Terms Of Use | Privacy Statement