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Friday, December 6, 2013

Mobile shoppers are buying dearer products, according to a new m-commerce survey

Mobile content and commerce group MEF has published its third annual mobile consumer survey, which involved 10,000 respondents from 13 countries.

It notes that the number of purchases via mobile devices has fallen for the first time, from 54% of mobile media users last year to 42% in 2013, but the value of individual purchases is going up.

In fact, there’s been a 6% decline in lower-value items (under $15.99) and a 6% increase in consumers purchasing high-spend items worth $150 and above. 39% of consumers now used their mobiles for higher-value purchases, compared with 37% for lower-value purchases.

Overall, 65% of all mobile media users had purchased goods or services from their mobile device.

However, consumer trust is an increasing issue. 40% of people said trust was a barrier to increased adoption and purchasing behaviour, compared with 35% in 2012 and 27% in 2011.

Andrew Bud, the Global Chair of MEF, said “MEF’s 2013 annual study vividly illuminates the worldwide emergence of Mobile 3.0, the next phase in the evolution of mobile content and commerce. In Mobile 3.0, mobile has become the primary tool for engagement and transaction in consumers’ digital lives, creating exciting new opportunities and challenges. As an industry, we must continue to work to reduce the barriers to this growth, and especially to ensure trust and confidence in the ecosystem and its business models.”

[MEF Global Consumer Survey 2013]

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Opinion Articles

Tablets aren't real computers... and that's why they're so popular

Mark Bridge writes:

As any Star Trek fan knows, Apple didn't invent the tablet computer. The crew of the Enterprise regularly used handheld devices that looked remarkably like an electronic clipboard... or an iPad. In fact, engineers in the 1960s were working on tablet devices as the original Star Trek series first aired.

Then there were the Microsoft Tablet PCs from around ten years ago. I bought one - an Acer TravelMate - as my main computer and loved it. I even loved the special pen that was needed to write on the screen.

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Mark Bridge - BBC News

James Rosewell writes:

For those that don't regularly watch the BBC News Channel at 5pm here's a rather hasty recording of an interview with our very own Mark Bridge concerning "Quick Tap"; a rather underwhelming new mobile payment product from Orange and Barclaycard.

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New sensors can turn your smartphone into a medical tricorder

Mark Bridge writes:

Dr 'Bones' McCoy moves an electronic device over a patient’s leg encased in a plaster case. The device immediately identifies swelling within the cast, alerting the doctor to take action.

But this isn't a medical tricorder being used by the doctor. It's a Google Nexus S mobile phone. And the situation isn't set in the 23rd century. It's now.

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The Council of Europe and its plans to 'ban mobile phones in schools'

Mark Bridge writes:

Europe's leaders want mobile phones and WiFi networks banned in schools. Well, that's what the headlines appear to say.

Except - as often seems to be the case with most mobile phone health warnings - things aren't that simple. So let's start at the beginning.

Author: The Fonecast
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DigiMo promises a fast, simple and smart mobile payment solution

Mark Bridge writes:

Almost everyone in the mobile telecoms industry seems to be looking for a perfect payment system that'll transform their mobile phone into some kind of electronic wallet. Yet despite many trial schemes – and a few commercial launches – cards and cash are still favoured by consumers and retailers in much of the world.

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