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Tuesday, January 29, 2013

57 of the top 100 UK brands now have a mobile optimised website

57 of the UK’s top 100 brands now have a mobile-optimised website, according to the Internet Advertising Bureau UK. That’s a 54% increase from just six months ago, when only 37 of the top 100 brands had optimised their websites for mobile.

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The research found that FMCG (fast-moving consumer goods) was the sector with the greatest amount of mobile optimisation. Of the 14 FMGC sites in the survey, 79% were mobile optimised. The second-best sector was automotive, where 73% of the 26 sites were optimised.

When it comes to overall mobile marketing activity, the FMCG sector showed the largest percentage increase (up 267%), followed by media (up 150%) and tech & telecoms (up 150%).

Alex Kozloff, Senior Mobile Manager at the IAB, said “Our research shows that the industry is moving in the right direction, however with over 40% of the top 100 brands still not optimised there is still more to do to encourage brands to integrate mobile into their wider strategies. It is encouraging to see that the effort the IAB, our mobile council and the wider industry has put into this area is starting to pay off and we will continue to work with our members to help companies ‘make mobile mandatory’ in 2013.”

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Opinion Articles

Tablets aren't real computers... and that's why they're so popular

Mark Bridge writes:

As any Star Trek fan knows, Apple didn't invent the tablet computer. The crew of the Enterprise regularly used handheld devices that looked remarkably like an electronic clipboard... or an iPad. In fact, engineers in the 1960s were working on tablet devices as the original Star Trek series first aired.

Then there were the Microsoft Tablet PCs from around ten years ago. I bought one - an Acer TravelMate - as my main computer and loved it. I even loved the special pen that was needed to write on the screen.

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Mark Bridge - BBC News

James Rosewell writes:

For those that don't regularly watch the BBC News Channel at 5pm here's a rather hasty recording of an interview with our very own Mark Bridge concerning "Quick Tap"; a rather underwhelming new mobile payment product from Orange and Barclaycard.

Author: The Fonecast
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New sensors can turn your smartphone into a medical tricorder

Mark Bridge writes:

Dr 'Bones' McCoy moves an electronic device over a patient’s leg encased in a plaster case. The device immediately identifies swelling within the cast, alerting the doctor to take action.

But this isn't a medical tricorder being used by the doctor. It's a Google Nexus S mobile phone. And the situation isn't set in the 23rd century. It's now.

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The Council of Europe and its plans to 'ban mobile phones in schools'

Mark Bridge writes:

Europe's leaders want mobile phones and WiFi networks banned in schools. Well, that's what the headlines appear to say.

Except - as often seems to be the case with most mobile phone health warnings - things aren't that simple. So let's start at the beginning.

Author: The Fonecast
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DigiMo promises a fast, simple and smart mobile payment solution

Mark Bridge writes:

Almost everyone in the mobile telecoms industry seems to be looking for a perfect payment system that'll transform their mobile phone into some kind of electronic wallet. Yet despite many trial schemes – and a few commercial launches – cards and cash are still favoured by consumers and retailers in much of the world.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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