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Friday, February 21, 2014

Mobile phones and eBook readers are more 'personal' than tablets and PCs

Figures from the GlobalWebIndex market research study into digital consumers have provided a fascinating snapshot of mobile device usage.

Globally, Android was the most-used mobile operating system, climbing from 27% market share in 2011 to 65% by the end of 2013. Meanwhile, Apple’s iOS is only used by 20% of the global smartphone audience (despite having over 40% share in some countries).

When it comes to tablets, Android has 53% share and Apple iOS has 40%.

The most popular handset was Samsung with 36% global penetration, followed by Nokia (22%) and Apple’s iPhone with 19%.

Respondents were asked whether or not they shared their internet-enabled device with anyone else.

77% of mobile phone users said they didn’t share with anyone - and 57% of eBook reader owners also didn’t share. However, this figure fell to 53% of PC/laptop users (i.e. 47% shared with at least one person) and 46% of tablet users (i.e. 54% shared). Argentina was the top country for tablet sharing, where 73% of tablet owners allowed at least one other person to use their device.

Jason Mander, head of trends at GlobalWebIndex, said “It’s clear that device sharing is a major phenomenon, something which has big implications for how we understand the total number of people using the internet. This is especially common for tablets but it’s also happening with mobiles, devices which are usually considered to be the most ‘personal’.”

GlobalWebIndex interviews 170,000 people across 32 markets every year.

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Opinion Articles

Tablets aren't real computers... and that's why they're so popular

Mark Bridge writes:

As any Star Trek fan knows, Apple didn't invent the tablet computer. The crew of the Enterprise regularly used handheld devices that looked remarkably like an electronic clipboard... or an iPad. In fact, engineers in the 1960s were working on tablet devices as the original Star Trek series first aired.

Then there were the Microsoft Tablet PCs from around ten years ago. I bought one - an Acer TravelMate - as my main computer and loved it. I even loved the special pen that was needed to write on the screen.

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Mark Bridge - BBC News

James Rosewell writes:

For those that don't regularly watch the BBC News Channel at 5pm here's a rather hasty recording of an interview with our very own Mark Bridge concerning "Quick Tap"; a rather underwhelming new mobile payment product from Orange and Barclaycard.

Author: The Fonecast
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New sensors can turn your smartphone into a medical tricorder

Mark Bridge writes:

Dr 'Bones' McCoy moves an electronic device over a patient’s leg encased in a plaster case. The device immediately identifies swelling within the cast, alerting the doctor to take action.

But this isn't a medical tricorder being used by the doctor. It's a Google Nexus S mobile phone. And the situation isn't set in the 23rd century. It's now.

Author: The Fonecast
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The Council of Europe and its plans to 'ban mobile phones in schools'

Mark Bridge writes:

Europe's leaders want mobile phones and WiFi networks banned in schools. Well, that's what the headlines appear to say.

Except - as often seems to be the case with most mobile phone health warnings - things aren't that simple. So let's start at the beginning.

Author: The Fonecast
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DigiMo promises a fast, simple and smart mobile payment solution

Mark Bridge writes:

Almost everyone in the mobile telecoms industry seems to be looking for a perfect payment system that'll transform their mobile phone into some kind of electronic wallet. Yet despite many trial schemes – and a few commercial launches – cards and cash are still favoured by consumers and retailers in much of the world.

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Author: The Fonecast
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We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

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